More users access Facebook via a smartphone than on a computer.

{¤} 10 May 2012
According to comScore’s new Mobile Metrix 2.0 report released Monday, Facebook’s mobile usage is on the rise. In fact, the report revealed that Facebook users spent more time accessing the social network on smartphones/mobile phones, where monetization and revenue is far weaker than on computers in March.
According to digital analytics firm comScore , Facebook users on mobile phones — those running iOS, Android and BlackBerry OS spent an average of 441 minutes — or 7 hours, 21 minutes — accessing the social network per month. By comparison, users spent 391 minutes — or 6 hours, 31 minutes — checking out Facebook on PCs.
That's nearly an extra hour each month—time that advertisers are eager to tap into.
The comScore report also revealed that smartphone users spent more time on Facebook than on any other social media network, including Twitter, LinkedIn, Pinterest and Foursquare. In fact, Facebook is the second largest mobile property behind Google and Yahoo is number 3. The social network garners more than 78 million unique monthly smartphone visitors, 81 percent of which access Facebook through its mobile app.
Besides showing that people spend a good chunk of time on Facebook, the data underscores the importance of a mobile strategy for the social network’s business success. Facebook currently makes little revenue from its mobile app — the app doesn’t include ads, and only started to include “sponsored posts” in users’ news feeds last March.
comScore's findings demonstrate just how important the mobile market will be to Facebook's continued success. In the company's February IPO filing, founder and CEO Mark Zuckerberg admitted that "if users increasingly access mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, our financial performance and ability to grow revenue wouldbe negatively affected."

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Posted: at 10-05-2012 02:52 PM (12 years ago) | Hero

hmmmmm

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Posted: at 11-05-2012 06:38 AM (12 years ago) | Hero

Facebook Instagram deal 'delayed by investigation'
Facebook’s $1bn acquisition of photo-sharing app Instagram may be delayed for up to a year, after a complex competition investigation has begun, according to a report.
The Financial Timeshas cited “two people familiar with the matter” to support the claim that the Amercian Federal Trade Commission has begun a competition probe – which could delay the deal from completing beyond the end of June.
Facebook executives wanted the major deal to be completed before then, according to its initial public offering documents.
The competition investigation (a routine procedure in the US for any deal worth more than $68.2m) will entail Facebook’s closest rivals (including Google and Twitter) providing information about the deal.
The postponement of the acquisition's completion could also set back the social network’s mobile ambitions.
Yesterday Facebook warned investors that the rapid growth of its mobile apps threatens its long-term financial prospects as users increasingly desert their desktops.

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Posted: at 11-05-2012 05:59 PM (12 years ago) | Hero