Ronaldinho loses 125million coca cola endorsement after drinking pepsi.

Anyone over the age of 30 will probably remember the famous 'Pepsi challenge' adverts, which got blindfolded punters to see if they preferred Pepsi or Coke.


One thing's for sure: Ronaldinho definitely prefers Pepsi. So much so that his fondness for the soft drink has cost the Brazilian football legend a sponsorship deal with Coca-Cola worth £500,000 a year.
Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of their arch-rivals' fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the 'O Estado de Sao Paulo' newspaper.
It's just the latest blow for the 32-year-old, twice a winner of the FIFA World Player of the Year award, who has struggled to shine since he left AC Milan two years ago to finish his career in his homeland.
His spell at Flamengo came to an end last month after two unhappy seasons in which he was lambasted both for poor performances on the pitch and bad behaviour off it, with reports claiming that he consistently failed to turn up to training and was more interested in throwing wild parties.
Ronaldinho recently moved to a new club, Atletico Mineiro, and Coke bosses claim that they had already been growing weary of the star's antics.
"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," Coca Cola marketing chief Marcelo Pontes told the paper. "The sponsorship had become embarrassing."

Posted: at 11-07-2012 08:05 PM (11 years ago) | Upcoming

Mumu poster, how on earth will Ronaldinho attend a press conference with 2 can pepsi. Abeg talk another lie.

Posted: at 11-07-2012 08:51 PM (11 years ago) | Upcoming

he is not serious, what diffrent does it make

Posted: at 11-07-2012 08:58 PM (11 years ago) | Hero

make una free my guy abeg

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Posted: at 11-07-2012 09:50 PM (11 years ago) | Addicted Hero

I never know say Obasanjo dey drink Garri       ...Naija una too much!!!! coffee wey I dey drink for hia comot for my nose as I read this.

Posted: at 11-07-2012 10:08 PM (11 years ago) | Gistmaniac

Na una sabi

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Posted: at 11-07-2012 11:13 PM (11 years ago) | Addicted Hero

Mr.Poster always confirm before you post, why did you have to delete some facts from the story?

Rio de Janeiro, July 11 (IANS) Former Brazilian star midfielder's decision to have a sip of Pepsi at a press conference cost him dearly as rivals Coke pulled the plug on his endorsement deal.
The former Barcelona man had himself to blame for his pocket being $760,000 lighter. Coke released Ronaldinho for giving Pepsi the advertisement they were paying for.
However Coca Cola marketing chief Marcelo Pontes said it was just a matter of time before Ronaldinho was given the boot.
"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," Pontes told O Estado de Sao Paulo.
The playmaker who made his name playing for the Catalan club, has had a torrid few years. He had to change clubs, shifting from Flamengo to Atletico Mineiro after receiving stick from the home fans.
This is not the first time a situation like this has taken place. Pop singer Britney Spears was removed from the Pepsi payroll after she was caught on camera drinking a Coke.

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Posted: at 12-07-2012 02:46 AM (11 years ago) | Hero

Money wee Him get E never do?

Posted: at 12-07-2012 04:49 AM (11 years ago) | Gistmaniac

MAKE UNAH LEAVE THIS GUY E DONE MAKE MONEY LET HIM DRINK THE PEPSI HE LIKE JOOR

Posted: at 12-07-2012 06:23 AM (11 years ago) | Upcoming

i knew he can,t be thesame since he left our land barcelona but allthesame good luck samba guys

Posted: at 12-07-2012 08:11 AM (11 years ago) | Newbie