Image is everything for football's 'King of Bling' Cristiano Ronaldo who has been spotted about town flashing a jewel encrusted timepiece that would likely put a dent into even in his substantial wallet.
The watch is a Jacob and Company limited edition H24 with a total diamond weight of 15.25 cts and an retail price of nearly £100,000.
However, despite being able to afford the ostentatious accessory following the renewal of his Real Madrid contract earning him around £288,000 per week, the world's most image conscious player is unlikely to have paid the full price - since he is the new face of the luxury watchmakers.
The Portuguese was seen leaving a Madrid restaurant wearing a watch that costs more than most cars before stepping into hisLamborghini Aventador - a car worth more than most houses.
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