Prospects of Nairaland:
The future of Nairaland appears bright with good management. Being a 2.0 website that generates its contents from users, the room for growth is too large. Its user base currently stands at above 1 million. Some users have multiple accounts.
Nairaland has seen some improvement over time. Although some of the improvements took so long to come. The transition from the use of simple machine forum script to the use of a custom made script, the discontinuation of google adsense and the integration of custom site ad management system are the major changes.
The primary source of revenue for Nairaland is advertisement. This revenue will continue to grow with more people visiting and registering on Nairaland.
An API for the website, advertising the website online, improving the quality of discussions using professional moderators could signal a new face for Nairaland and expose it to more partners/investors.
Challenges Facing Nairaland:
The increasing population of registered users and visitors to Nairaland has brought both goodness and hardship to the website. The population explosion came with great server demand and increase in spam/scam posts. The admin and moderators have fought to keep spammers, hackers and scam artists out of the site. Whether they will win this battle or not is not yet known but we all hope they win.
The site becomes inaccessible from time to time and sometimes for hours/days. This causes disaffection for members who can’t wait to see it back online. Huge traffic and some other matters might have contributed to this and the operators must not relent in finding a lasting solution to the problems of the best forum in Nigeria.
Source: http://coastwebs.com/wp/nairaland-challenges-prospects/
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