Nollywood Actor, Richard Mofe Damijo Furiously Lambast Jumia Nigeria, See Reason Why

Jumia Nigeria, which is one of Nigeria’s most popular online fashion and beauty retailer, has landed in some sort of trouble. The online retail outlet is embroiled in a case of unauthorized use of image rights of veteran actor, Richard Mofe Damijo, (RMD) on ‘Jumia Fashion’ Instagram page without the actor’s permission.

 According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD. RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith.
 Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.
 RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic.
 They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!
 
The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business.
 
Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.

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Posted: at 26-07-2016 11:12 AM (7 years ago) | Addicted Hero

THAT IS VERY BAD
SINCE OKOKO BUHARI ENTER OFFICE, THERE IS NO MORE LAW IN THE COUNTRY ESP AMONG SACRED COWS(PIGS) FROM THE NORTH

Posted: at 26-07-2016 12:22 PM (7 years ago) | Gistmaniac

Gbam!!!!! Sue their ass.

Posted: at 26-07-2016 01:00 PM (7 years ago) | Addicted Hero

make money from them jare

Posted: at 26-07-2016 03:10 PM (7 years ago) | Gistmaniac

OK SEEN

Posted: at 26-07-2016 05:38 PM (7 years ago) | Addicted Hero

ONE OF THE MAIN REASON WHY PPL SHOULD be careful, PLS be very very careful, CAREFULLLLLLLLLL……………………..

Posted: at 26-07-2016 09:59 PM (7 years ago) | Hero

OK

Posted: at 27-07-2016 01:26 AM (7 years ago) | Gistmaniac

Better,they must pay you since they are unapologetic,Rubbish.

Posted: at 27-07-2016 09:22 AM (7 years ago) | Hero