It has been revealed that Beyoncé is one of the most influential people on Instagram, with each of her posts worth more than $1 million (£800,000). The figure was revealed by the social media research firm D’Marie Analytics, who based their findings on number of followers, engagement, click rate and post reach.
Beyoncé photo announcing her pregnancy was one of the most liked Instagram posts of all-time
Although the If I Were a Boy singer is the 22nd most followed person on Instagram, her occasional posts are the most valuable. The chief executive of D’Marie, Frank Spadafora, explained: “It’s divine to see an individual who rarely uses her social media to publish anything but authentic, non-branded content actually become the most valued individual on social media for advertisers. In fact, I believe it’s due to her limited release of exclusive, curated content which causes such a frenzy from her audience”
He continued: “It’s actually a great lesson for all those over-saturating their feeds with branded, unentertaining or thoughtless content just to stay in front of their audience and appear relevant. These days, less really is more.” The star recently took to the social media app to share a beautiful video celebrating her ninth wedding anniversary with Jay Z. The sweet clip, which played Die for You in the background, was made up of home videos of the couple’s lives together, including welcoming their first daughter, Blue Ivy. She also shared quotes which read: “I don’t need air in my lungs if I can’t sing your song” and “I don’t really need these fingers if I don’t get to touch your spine.” Her mum, Tina Knowles, also congratulated the pair on their anniversary, writing: “9 years already??? Congratulations to the Carters on their Anniversary.”
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