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21  Forum / Education / Impact of customer relationship management on small retail stores on: 2-08-2021 03:33 PM
There is a relationship between a successful business and good customer relationship management. Businesses that invest a lot in customer-relationship building hardly get it wrong. The project topic under review seeks to find out the impact of customer relationship management on small retail stores. While I leave you to check the full project, let’s do a prelude to the topic.

Customer relationship management in business is not a one-off activity; it is a practice, a process that must be built continuously as long as the business exists. It is more of a business behavior than a solution to the business problem. Customer relationship management requires you to learn more about customer’s needs and purchasing behavior to build a stronger relationship with them.

While business growth can be achieved through good customer relationships by diversifying their marketing communication channels including direct sales, online sales, franchise, leveraging social media channels, and marketing agents more could be achieved by

Understanding customers’ habits, opinions, and preferences


Profiling individuals including men, women, children, pregnant women, young adults, babies, aged to help you classify their market needs per time while promoting your marketing efficiency.

Adjusting on your market operation to accommodate customer preferences

Giving discount sales, giveaways, raffle draws that involves customer engagements from time to time

While this project is particular about the Impact of customer relationships on small retail stores, we will consider the benefits of good customer relationship management on businesses at large. They include but are not limited to;

Helps to increase sales

Enhances targeted marketing by understanding customer purchasing behavior

Help in predictive marketing

Help in cross-selling complementary goods

Helps you identify which customers are more profitable and not.

It helps you maintain loyal customers and enhances business growth and popularity

They say that the best marketing strategy is to have a satisfied client. One way to achieve this is to build a loyal customer base. If you take your relationship with customers personally, you will understand what they love and prefer. Making them loyal to your offers becomes inevitable.

Editor's source GET FULL PROJECT
22  Forum / Education / Impact of monetary policy on foreign direct investment in Nigeria on: 28-07-2021 10:00 PM
This project topic digs into the impact of foreign direct investment in Nigeria. The monetary policy of any country exerts a severe impact on its economic growth or downfall. Irrespective of what the goal is, local fiscal policies influence direct foreign investments.

What are monetary policies?
Monetary policies, also called fiscal policies are strategies and regulatory policies enacted and published by a country’s central bank to manage the circulation of money in its economy. It is used to determine a nation’s economic worth and to achieve long-term economic growth.

What are the reasons for monetary policies?
There are reasons why monetary policies/fiscal policies are made by a country’s central bank. These reasons are based on the economic goal of the country in question. The Bank of Canada for instance has a goal to maintain inflation at 2% as they believe that low and stable inflation has a contributory effect on economic growth. The United States Federal Reserve monetary policy aims to promote maximum employment, stabilize prices, and moderate long-term interest rates.

However, on a general note, the following are common reasons for monetary policies;
•   To keep inflation, employment, and economic growth stable
•   To regulate interest rates although the high or low-interest rates could discourage investment and depression of asset prices
•   During an economic recession where there are low-interest rates, the monetary policies could determine if liquidity and money should be added for circulation
•   Helps to position investors to take advantage of changes in interest rates and other measures.
Impact of monetary policies on foreign direct investments

The impact of monetary policy on foreign direct investments can be double-edged depending on the nature of the policies. There are accommodative and tight monetary policies.

Accommodative monetary policies could be set in when the economy is very slow and policies that could lower the interest rate could be set in to stimulate growth
A tight monetary policy could be adopted when the economic growth spurs the inflation rate, policies to raise short-term interest rates could be set in.

Editors source The project topic
23  Forum / Education / Influence of ownership on media credibility on: 15-07-2021 11:27 AM

The world thrives in information and communication; what you listen to, how you listen to it, what you watch, from what channel you watch it, from what perspective, and from whom you heard it are all that defines the information and communication cycle of the 21st century. These factors and even more have motivated a research project topics in mass communication like the one under review. It seeks to examine the ‘influence of ownership on media credibility.
   
The mass media is very influential for information dissemination. Whoever owns it can leverage its resources to decide what people listen to, what they view, what they read, what they talk about, and from what perspective they see the information.

In addition to the cost of acquiring a license to own a media station, media ownership have become very attractive to political leaders and influencers alike as it has become a tool to help make the masses see the world from their own lenses not without choosing what they want them to listen to, watch and talk about.

Like this project, it intends to find out, the credibility of news coverage and reportage could be influenced due to its ownership. Consider a government-owned TV station, for instance, information regarding the ruling government must not be aired without due scrutiny because nothing must be aired against the interest of the ruling government. The same thing applies to privately owned media stations that perhaps belong to a particular political party, a certain region, a religious sect, etc.

Moreover, the ownership of media stations could be indirectly influenced by the activities of advertisers. No media station can survive financially without advertising and its resources except if it is internally funded. Therefore, whoever pays the piper calls the tune. The possibility of projecting a negative reportage about your media financial sponsor- poor leadership, an irresponsible leader, a bad politician, etc is very slim.

These and more are what this project topic seeks to find out in this empirical study.

Editor's sourcmass communication project topic
24  Forum / Education / Impact of the Twitter ban on security threats and information dissemination on: 14-07-2021 02:06 AM
Information and communication channels constitute a major aspect of human existence and survival strategies, and in this digital era, the means of communication have spread across several channels creating a source of symbiotic relationship for both the new media and mainstream.
   
This project topic focuses on the impact of the Twitter ban on security threats and information dissemination. Following recent events, the federal government of Nigeria has placed a ban on the use of Twitter in the Nigerian social media space. While this ban lasts, this project topic seeks to dig into the impact of this ban on national security threats as well as information dissemination.

Considering some units of analysis in this project, the world as it is, is currently digitally linked, following a consistent information flow from the mainstream media (television, radio, and newspaper) and the social media (Facebook, Twitter, Instagram, Whatsapp, telegram) alike. But there seems to be more engagement with information on the online social platforms than the mainstream which is where the ban on Twitter leaves a gap.

Before the era of social media became popular, news houses relied on correspondents to get information that often doesn’t come in real-time. News gathered today would be reported the next day as it were. Later on, social media platforms like Twitter provided an avenue for crowd-sourcing real-time news although it lacked censorship, unlike the mainstream.

In recent times, however, social media channels like Twitter is more than just an avenue to crowd-source news, it has become a place to locate news ideas, story sources, monitor feelings and reactions and discussions from the masses.

In essence, micro-blogging platforms like Twitter serve huge importance to the mainstream media channels. They feed them with constant information in real-time while also helping diversify their reach in information dissemination.

Editors source    see project topic
25  Forum / Education / The contribution of co-operative to agricultural development in Nigeria on: 1-07-2021 12:28 PM
This project topic seeks to understand the contribution of co-operatives to agricultural development in Nigeria, it illustrates how farmers engage in mutual efforts, joint action, and a common goal to achieve a social interest that is beneficial to their agricultural endeavors.
   
So what’s a co-operative about?
Co-operative as used in this project topic is something the Igbos call Isusu, Yorubas call it Ajo and the Hausas call it Adashi. Technically it involves a financial contribution of a specified amount of money on agreed intervals by each member. Depending on the nature of their agreement, there is usually a slated time when everyone can take back the accumulated sum of their contribution, either annually, months, daily, weekly or bi-weekly.

Co-operatives actively serve as a better way to save in bulk since it instills financial discipline and a good saving habit in each member. In some cases, members are allowed to borrow more than their actual contribution to solve a pressing need to pay back later with interest. Co-operative are everywhere in a typical Nigerian market among businessmen and women, among community members, friends, and family.

How possibly have co-operatives contributed to agricultural development in Nigeria?

Co-operatives are social interest groups and as such useful for farmers’ collective growth.

Financial growth
Farm products are harvested seasonally; farmers leverage the provisions of co-operatives to raise enough capital to invest the next season. As farms yield seasonally, it only takes discipline and accountability to account for money made on sales. However, joining a co-operative helps farmers grow financially and of course improve their capital investment in agriculture.

Organization
With functional co-operatives for farmers, they are bound by certain regulations that govern how they harness the production, distribution, and profitability of their farm products. With co-operatives, farmers can unify their product prices, become more organized on who to distribute to, when, where, and how.

Conclusively, co-operatives enhance the collective growth of their members and it depends on the efforts of each member. Co-operatives are one of the oldest social interest groups and up until today, it has proven to bring a strong backbone to the mutual effort, joint action, and common goal groups.

Editor's source Get full project here
26  Forum / Education / Parental background on student’s academic performance on: 30-06-2021 12:36 PM
Related studies on English education project topics have shown that there is a relationship between parental background and student’s academic performance. According to the research, students have better, little, or zero chances to perform better academically considering several factors that build up around parenting. These factors are what we will consider in this article.

Factors surrounding parenting that may likely affect student’s academic performance
   
Economic status
While some parents have more than enough to cater to their children’s academic needs, some barely can afford one; this technically explains why academic institutions are classified, some for the very rich, some for the average, and some for the poor. In essence, the quality of education students receive primarily is determined by the standard of the institution they attended.

In another picture, whereas some parents can afford to pay for their children’s study materials, some cannot. Some students are forced to get their hands on a hustle so they afford their needs, as a result, gets their attention divided, affecting their academic performance in the long run.

Parental occupation
What the parents for a living have a large influence on their income. A poor local farmer may not be able to afford his children’s tuition as quickly as a civil servant or a businessman or even a large-scale farmer. On many occasions, we see how students are sent out of school, denied promotional examinations, or graduated because they haven’t paid off their tuition.
   
The educational level of parents
In another situation, some parents do not consider formal education a necessity for their children since they made a living out of whatever they do even without attaining a formal education. If ever there is a need to send their children to school, the willingness to provide for the child’s academic need will be lagging leaving them to suffer academically. The reverse is the case with parents with good academic backgrounds.

Home and size of family
The size of the family, large or small, determines the quality of education students receive, who goes to school, and who goes to learn handiwork. If there are just two children, for instance, chances are they receive a better education standard than a family of 7children.

Conclusively while the parental background is a big factor to consider when examining students' academic performance, it is not always the case. In some cases, parents from very poor educational backgrounds wish to raise children with quality education. But while the wishes last, the reality lies in the affordability.

Editor's source education project topics
27  Forum / Education / Effect of exchange rate and currency fluctuation on economic growth on: 28-06-2021 12:48 AM
Economic growth is largely influenced by too many factors but one of the chief factors is the currency exchange rate fluctuation. Currency exchange rate has a way of improving or worsening a nation's standard of living which is a direct outcome of low or high rates of international merchandise.
      
In  Nigeria for instance, we have seen how life becomes even more expensive ever since the exchange rate started increasing helplessly as against the Naira. The prices of goods and services are on the rise coupled with inflation that gives little value to a huge sum of money.

Currency fluctuation rate is determined by floating exchange rate. Floating exchange rate is a situation where a nation’s currency price is determined by the Forex market based on the demand and supply mechanism. A long term fluctuation rate of a nation’s currency affects economic strength negatively just like the situation is here in Nigeria at the time of writing this article.

What direct effect does this have on the economy
Trade surplus or deficit :- With high exchange rate, a country’s local currency can suffer a trade deficit and if it is low, there could be a trade surplus. Technically, this means that you have to pay a higher amount of money to get just a few goods on importation and vice versa. In the long run, the prices of those imported goods automatically get either more expensive or less.

Secondly, the currency exchange rate impacts economic growth to a very large extent including capital flows, inflation and interest rates. The result in turn becomes visible in the standard of living in the economy. In a situation where a country imports more than half of what it consumes and has maintained a weak currency, the effect will become even more pronounced than necessary.

Editor's source eduproject.com.ng
 
28  Forum / Education / Smart human resource Skills to scale your income as undergraduates on: 27-05-2021 01:11 AM
As an undergraduate, it is very insensitive to still rely on that Job of choice after school. The world is changing everyday, business curves follow suit and same way, the skills in demand keeps shifting and the human resource management requirement for employment is constantly following the shadows. Young persons outside your school walls are taking advantage of the tech-affiliated opportunities to scale their skills and income without relying on formal Jobs. The way they work is very favorable for undergraduates, and I think you should key in.

Human resource capital development is so important, but a lot of that work has to start from you. Develop relevant skills while in school, network and establish relevant connections, earn with that skill and equip yourself for the breakthrough you desire much after graduation.

Content creator
The content creating career curve has become very lucrative since the Internet started feeding too many mouths. As more websites, social media handles digital products and online business continues to grow, the demand for content creators will certainly expand. You can becomes skilful in writing for crypto websites, hair line, music writer and the likes.
 
Programming/software building
If you have followed up recent tech development,  you will realize that no website can work without a software.  Many of these softwares are bought from programmers who are bent on programming softwares that solve a specific problem. Like online payment systems, traffic light systems, smart chain networks, automated verification systems, Designing template like Canva provides etc.

Data analyst.
There is no google today without data. There is no internet targeted marketing today without data. The way people’s information are gathered nowadays has changed; sometimes they are bought.
You can learn data mining and how to analyse big data. There are not too many people out there with this kind of skill.

Graphic Designing
I wish there was a product running online right now without a design from a graphics designer. Canva is there for everyone including you. You can take advantage of the basic designing opportunities it affords to develop a skill in designing.

There are a lot to do to earn money, but these skills listed above are
 
•   very much in demand

•   Easily addictive

•   You can work and deliver your task remotely while in school

•   It is highly lucrative and income laden

Editor's source Research project topics
29  Forum / Education / Reasons NYSC should be revamped rather than scrapped on: 25-05-2021 02:07 PM
It is in the news that a bill seeking to scrap NYSC in the House of representative has scaled the second reading. The news which is a very sensational among Nigerians has raised concerns, commentaries agitations and debates for and against the bill. However, the fact remains that NYSC is a two edged sword. It has its good and bad sides; following the debate on twitter, it is obvious that those in support of the bill have not gained so much from the program while those against the scmolesting have testimonies to share.

NYSC has been really beneficial to school leavers basically. It bridges the gap between graduation and employment, although it has not favored everyone as such, it has been instrumental in proving an after school starter pack for school graduates across the nation. While graduates are not sure of automatic employment after NYSC, they are sure to be equipped with Small and medium scale entrepreneurship orientation and skill in camps with hope that they continue in that light  after camp.
   
Something to recall about NYSC – Personal experience
At the NYSC orientation camps across the nation prospective corps members are made to compulsorily undertake a SAED – skill acquisition and entrepreneurship development within the two weeks out of three weeks in camp. Trust me, I have persons who are seriously practicing and earning from those paid skill acquisition. Sincerely two weeks is not enough and that’s the reason they strongly recommend that corps members should complete the training after camp since they have 11 more month before end of NYSC.

However, not too many of the corps members took the training seriously. 1 out of every 30 corps members can only boost of continuing with the learned skills. Funny enough, the larger adamant population end up stranded after all hope to get a quick job is spilled to the mud.

Peoples Jobs are at stake   
Let’s not forget that it doesn’t stop at scmolesting NYSC. While the move to scrap it is still on the table, peoples Jobs are at stake. NYSC is a national programme housing public servants from across the nation, if it final gets scraped then the fight to improve gainful employment must have been defeated except there are plans on ground to fix that.   
Without sounding subjective, let me quickly point out some downsides

Insecurity   
The House of representative s move to scrap NYSC could be due to the underlying security issues the country is facing. NYSC in not worth dying for and as a national dispatch programme, some part of the country are not safe for habitation not to talk of strangers. The high rate of kidnap, rape, mass killing and abduction prevalent in some regions of the country calls for urgent attention and does not support the programme.

Familiarity complex
Familiarity complex is a psychological state where people develop preference for something simply because of their exposure to that thing. For instance, If NYSC sends Emeka to Kano, Nigeria, he will most likely not find Kano interesting and could affect his career plans because Kano is not a place familiar to him. Certainly Emeka might have developed preference for where he hails from and it would take time to change that.

Therefore, the dispatch method applied in NYSC only helps youth exposure partially without considerations of their psychological makeup. And that is not good.

Unproductive CDS
Community development services have become more like an exhibition ground, a ritual then what it is meant to serve. The programme is expected to have more inputs to make, or infact extend the SAED till after NYSC as this will extend the tenure of skill acquisition which shall fully kit corps members with skills to avoid being stranded after national service.

Editors source project topics
30  Forum / Education / How to tag project research studies alongside exam's on: 24-05-2021 05:54 PM
It’s exams season for most undergraduates but some class of student’s wish they could air-brush the exams and focus on their final year projects. Unfortunately, the time could get shorter, shortly after the exams are over but nothing can change the fact that you need exams to have a complete pass. I’m talking of final year students who have exams to prepare for and their project topics to research on.

From the guide that this article will offer, you should be able to walk through this path, maximizing your study time for your research projects and exams alike from a single study shot, once for all. Let’s go ahead.
 
If you ever visited your university library, you’ll realize how instrumental it could be for your exams preparation and if it has something to offer your research topic, then you must be on top of the world.

 So studying for exams and project which should run first? Certainly the one that needs your attention at the moment, let me guess,  exams right? Let me assure you; you can deal with the two at once; how? Let me tell you

Pick copies of texts for both
Undergraduates studies is not like secondary school were different subjects gets thrown at you. Most undergraduate courses are inter-related and it is possible to run into useful resources for your research while studying for exams. Now this is the moment you should ready for. Ensure to pick-up texts that are useful for your research and exams, they may be different texts or just one.

Allot the study time unequally
When you pick the texts, you should be thinking on how to cover for both ends. Quick hack- allot time unevenly. Since exams is taking the much attention, you should allot more study time for it and the other for research study.

Take note of the books title, authors and dates
You may not know how difficult it is to find a book you once used in the library only to come back next time to realize you don’t have a clue what the title sounds like. Worst of all, it could be in use by someone else and you didn’t know it.

However, if you note down the details of the books you go through. It is easier to surf them online if it’s not available for you. Recall you’re preparing for exams and soon you’ll resume activities with your research paper, you’ll need  the citations, references, bibliography and every detail you need to give acknowledgement to an idea-source.

Don’t forget the theories
Theories are significant part of your research project, in some field of study however, it is necessary to apply them while tackling exams questions.
If this is the case, this is a good chance to study and understand which theory applies to which circumstance and in what sense.

Gathering resources for undergraduate projects does not require any hard and fast rule. It is all influenced by chance, accident and arrangements.

Editor's source project topics
31  Forum / Education / Unique ways research projects can sharpen student’s intellectual lives on: 26-03-2021 06:37 PM
Aside being a pre requisite for student’s graduation, undergraduate research projects serve other unique purposes both to the society and students alike. One of those is how much it shapes and sharpens students intellectual life even after graduation. We will be discussing how effective this claim is, as we progress in this  article.

Public speaking
I wish public speaking is as simple as it sounds. But no, it subjects you to psychological panic and puts your fast thinking ability on the go to test. Whether impromptu or rehearsed, addressing a public alone could be challenging almost every next time. You see, that point of defending research project topics and materials before professors and lecturers is breath-taking. Students learn to build stage confidence, stage management, time management and ability to communicate effectively to a public audience.

Prepares students for real life problems
Choosing research project topics, students are fore-warned to take up real life problems and research on them. Although the population of students researches are often too small to make a healthy generalization, they are evidences to prove the possibility of finding solutions to many societal issues.

Sharpen their research skills
Research is systemic and unique. However on a basic note, undergraduate research prepares students in diverse practices like data gathering, sorting, data analysis and data interpretation.

Research documentation    
Research documentation can be very religious in nature. In many institutions,  there are required guidelines and procedures for documenting research. That tells why supervisors are attached to students to ensure such procedures are followed. Same way, students are prepared for the game even after school.

Ability to identity life issues
Choosing a project topic alone is skillful. It takes creativity and understanding to identify societal issues as well as bring it to bare in a research. Same way, interested students also become real life trouble-shooters in diverse areas of human endeavours.

Editors source
32  Forum / Education / Potential sources of errors in students’ research project topics on: 23-03-2021 01:52 PM
The secret to a good research is choosing a great research project topic, having in-depth knowledge of what it entails and requires to accomplish it. However, too many undergraduate projects have gone wrong simply because of an unmentioned error in the research project topics. So here is to identify potential sources of errors in students’ research project topics, citing how to avoid them very quickly.

Use of inappropriate diction/language
Lack of clarity resulting from the use of inappropriate diction and languages in a project topic can get your research really messy, you know. Words as used in researches are operational and so it must be carefully chosen to mean exactly the same as the researcher intends.

Lack of Research information
Detailed information is key to formulating a good project topic. Knowing first hand the purpose of your research, the main objectives of the research as well as the systematic strategies required to bring the research to conclusion is necessary to formulating a great research topic.

No adequate plans
If you take time to plan for your research project, chances are that you will start with a thoughtful topic otherwise, you could end up with a leftover.

Lack of understanding of topic chosen
In my project defence panel years back, my colleague was asked to re-do her project.  Reason being that the research she had conducted does not match the topic she had chosen. Meaning that she simply lacks understanding of what her project topic actually requires, she probably had to cut corners. I hope you don’t repeat such mistake.
 
Use of complex diction or words
Research trials in simplicity; using complex words in the topic will only complicate issues rather than solve it. Big words have a way of meaning differently. It’s better to use simple words that means one thing and if ever complex words should come in, it should be defined.
 
Choosing a topic that costs more
As undergraduate, there are research topics you shouldn’t dare to undertake yet. It could cost you much time, much money and much more resources than you can afford. Your research may become incomplete and gets really tough along the line when you realize you couldn’t afford to. Always choose topics that are achievable at the undergraduate research level.

Other potential sources of errors may include:-

•   Failure to delimit the topic

•   Inability to identify qualities of good research topics

•   Choosing a topic you have no interest in

•   Lack of research purpose and objective

•   Wrong research variables
 
•   Mistake in the topic

Editor's source
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