Brazil’s top-division soccer clubs increased their revenue from television after Rede TV!, the only bidder in an auction for broadcast rights, agreed to pay 1.55 billion reais ($932.9 million) over the next three seasons.

The amount equals 516.7 million reais for each season, starting in 2012, up from the 460 million reais paid by the Globo channel for the current season. Fabio Koff, president of Clube dos 13, which represents the nation’s biggest teams, released the result in Sao Paulo today. The deal has to be accepted by the 20 teams in the top league.

Brazil’s antitrust agency, known as Cade, ended an exclusive agreement between the teams and TV Globo, country’s No. 1 broadcaster. Rede TV!’s bid was below the 1.3 billion reais a season that Ataide Gil Guerreiro, an executive director at Clube dos 13, predicted in an interview earlier this month.

“Brazilian soccer still can get more value,” Guerreiro said in the pre-auction interview. “We will improve our calendar, to sell more out of Brazil and then surpass the amount raised by some of the world’s major leagues.”

The clubs are still planning to auction Internet, mobile telephone, and pay-television rights to their matches as they seek to boost revenue and reduce debt. The clubs must also retain talent, such as Santos’s 19-year-old winger, Neymar, and midfielder Ganso, 21, to interest fans, player agent Wagner Ribeiro said in telephone interview on March 10 from Barcelona......

http://soccerfiesta.blogspot.com/2011/03/brazilian-league-increase-tv-revenue.html

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Posted: at 11-03-2011 09:47 PM (13 years ago) | Upcoming

ok oooooooooo,brb

Posted: at 12-03-2011 06:39 PM (13 years ago) | Gistmaniac

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