The Honda Fit She is for the women, exclusively and is pink in color with pink details. Pink stitching in the seats and steering wheel and floor mats, matched by pink metallic bezels around the shifter and displays. There’s also a few extra shades of pink in the special She’s badge, spelled with a heart for an apostrophe.
It comes with special windshield glass that cuts 99 percent of ultraviolet rays and a “Plasmacluster” air conditioning system that Honda claims can improve a driver’s skin quality. With a starting price of $17,500, the Fit She’s got an attractive price for a home-market Japanese car.
This is not the first time that a car company has tried to target the women population. At the turn of the 20th century, electric cars were marketed to wives with the pitch that their lack of hand-crank starting would avoid broken shoulders and/or death. In 1955, Chrysler made a bid for feminine attention with the Dodge LaFemme along with a storage place for the matching purse and rain hat.
Honda Fit She’s designers say they wanted to take a regular Fit subcompact and make it in their words “adult cute.”
QUESTIONS:
1. Do you love HONDA products? Why?
2. Do you like the new HONDA fit She?
3. If you are a guy, will you buy the HONDA fit she for your wife?
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Source: Endy Edeson ONLINE News
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