This week, Nestlé Nigeria unveiled radio host Toke Makinwa as the brand ambassador for one their products, Maggi .
According to reports, Makinwa’s deal with Neslté runs into the millions. She will specifically campaign for one of the Maggi brands, Maggi Chicken.
Toke confirmed the deal while speaking to a NET reporter on the telephone, saying, ‘Yes it’s true, I will be the new face of Maggi.‘
NET sources tell us that Nestlé was actually looking at picking another radio OAP Toolz and were possibly in talks with her but eventually settled with Makinwa because of one simple thing — the latter is married.
‘Maggi’s brand has to associate with a family woman, you know, someone who basically cooks for a family. Toke is married, Toolz isn’t. It’s not rocket science,‘ our source said.
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Posted: at 13-04-2014 06:25 PM (10 years ago) | Addicted Hero
exever100 at 13-04-2014 06:34 PM (10 years ago) (f)
but tools got d african maggi body....watin toke sabi cook self
Posted: at 13-04-2014 06:34 PM (10 years ago) | Gistmaniac
akinmanchy at 13-04-2014 07:28 PM (10 years ago) (m)
All hope is not lost Toolz,don't forget Toke is only campaigning for one of the Maggi brands - Maggi chicken,dat leaves you with a chance to campaign for Maggi pomo or Maggi crab
Life na jeje so just try to take am softly
Posted: at 13-04-2014 07:28 PM (10 years ago) | Hero
story, if toke wan do the advert , her husband go follow? na her face dem need, the same thing applies toolz go do the advert with another man, and kids dem go only shoot the video, make them tell me another thing jor.
Posted: at 13-04-2014 07:58 PM (10 years ago) | Hero
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