There are many reasons why advertising campaigns fail, and yes, regrettably we can’t read mind to know what people wants or hypnotize them into buying your product or engaging your services. However, in my experience the advertiser is more often than not at fault when their campaign is not targeted.
Before I list those reasons why advert campaign fails, let me clarify the role of advertisement in the business environment: it is used to create awareness, deliver information that allows people to make informed decisions, and/or to persuade an audience to take or continue some action, usually with respect to a product or service.
Now to list the various reasons why your advertisement campaign is not yielding results;
1. There was no demand for your product or service.
2. Your competitors have done a much better job of building brand awareness through advertising and taken market share.
3. You advertised to the wrong audience, thus not targeted.
4. You advertised with the wrong medium.
5. You advertised too little.
6. You preferred free or cheap advertisement.
7. You had no strategy behind your advertising campaign.
8. Your ads were too small to be noticed.
9. Your ad layout and design were poor.
10. The graphics and images in your ads were inappropriate.
11. Your ads had no headline.
12. Your ad headlines had no clear call to action
13. Your ad doesn’t highlight the problem that your product or service solves.
14. You don’t track or measure the source of enquiries.
15. Your ads were in poor positions.
16. Your advertisement company doesn’t know what they are doing.
17. Your advertisement company has no genuine interest in your business or marketing objectives.
18. Your expectations were unreasonable and, therefore, unachievable.
19. Your advertising budget was inadequate.
20. Your ad content was confusing and thus not meaningful, not memorable and not sticking.
These and many more could be the reasons for the unproductiveness of your ad campaigns.
The decision of an audience to take action on an advertisement is instantaneous. But adequate information would have been provided through that advertisement or series of advertisements to enable that audience to make that decision. That process of supplying an audience with information takes time, money and experience. Time in form of patience by the business owner in obtaining the desired resulting; Money, in terms of adequate budgeting for the successful running of the ad campaign; and Experience, in terms of the effectiveness of the advertisement network and the medium of advertisement adopted.
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