“ Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
Google has updated the logo with a sans-serif typeface (think Helvetica) that’s actually Google’s own creation. Called Product Sans, and at a glance, it undoubtedly looks more modern than the old alternative. But sans-serif typefaces are popular on these days for another reason than some attempt at dot com cool: their streamlined glyphs shrink down to tiny sizes with more legibility than the more ornamental serif lettering. And so Google has created a logo that can read as well on a 2.5-inch Android Wear watch face as it does your 50-inch TV playing Chromecast. “
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