Remember that Tom Ford campaign showing a woman squeezing a
fragrance bottle between her Bosom s,
also clenching one between her spread
open legs? We have become so used
to seeing ad after ad showing women
as props, dolls, things. It's so tired, so lame and has truly become so
incredibly boring. If this is the only
way we can think of selling to men in
the year 2015, we are in big trouble.
Sex sells, yes. But surely there must
be a more progressive way to use sex in advertising. Kiwi based men's jewellery company,
I Love Ugly, is the latest to come up
with the completely revolutionary and
innovative idea of using women's
naked bodies to sell things to men.
The campaign shows a fully clothed male model cupping a naked Bosom in
one image, then a bum cheek, and
finally a honeypot. The female model's
naked body is shown as a mere prop,
a canvas for the jewellery to be
modelled on - truly mannequin like. The images show women, yet again, in
the submissive role, whereas the man
seems to be in the driver seat, taking
control and ownership of her body
Posted: at | |