Sterling Bank Officially Apologises For "Shading" Other Banks In A Recent Advert (Photos)

Date: 25-07-2018 7:16 am (5 years ago) | Author: Dammy Olutayo
- at 25-07-2018 07:16 AM (5 years ago)
(m)

Sterling Bank tweeted an advert that was interpreted as a diss towards other banks. The symbols of other banks were incorporated into the advert.


Some of the other banks responded with shades of their own, but GTBank did not respond.


Then rumours emerged, the next day, that GTBank had reported Sterling Bank to the Central Bank (CBN). CBN rules prevent banks from demarketing their competitors. Demarketing means spreading rumours, creating adverts, etc in order to discourage people from using the services of your competitor.

Sterling Bank has now apologised for the advert and deleted the tweet.

In a tweet that reads;

“Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted. We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion.”

Posted: at 25-07-2018 07:16 AM (5 years ago) | Upcoming
- Jaybrant at 25-07-2018 07:22 AM (5 years ago)
(f)
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Posted: at 25-07-2018 07:22 AM (5 years ago) | Newbie
Reply
- slimber at 25-07-2018 08:21 AM (5 years ago)
(f)
Hmmmm  okooo
Posted: at 25-07-2018 08:21 AM (5 years ago) | Hero
Reply
- maxzy277 at 25-07-2018 09:14 AM (5 years ago)
(m)
Giving paracetamol after the head as been cut off Cheesy
Posted: at 25-07-2018 09:14 AM (5 years ago) | Gistmaniac
Reply
- crocatum at 25-07-2018 11:11 AM (5 years ago)
(m)
I love Gtbank, sterling is jealous.
Posted: at 25-07-2018 11:11 AM (5 years ago) | Gistmaniac
Reply
- crocatum at 25-07-2018 11:14 AM (5 years ago)
(m)
there is no need to be jealous and unstable, Sterling should do its JOb, provide services that meets the needs of customers, reduce the stress and innovate to attract customers.
Posted: at 25-07-2018 11:14 AM (5 years ago) | Gistmaniac
Reply
- slimber at 25-07-2018 02:30 PM (5 years ago)
(f)
And sooo what difference  those  it make
Posted: at 25-07-2018 02:30 PM (5 years ago) | Hero
Reply
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