Lil Kesh former manager, Wale Applause made some shocking revelations about the Nigerian music industry today, and here are 7 points from it.
Checkout the top 7 points below;
1. The music industry is capital intensive and most OAP’s are “no pay, no show.”
The music industry is a capital intensive one and believe me everyone is on the look out to collect money from you. Do not believe 2 faced OAPs like Osi of beat Fm, who come online to act all helpful. Trust me i have been there done that, he is part of the no pay, no show. I trust him to be defensive about this when he reads this so i am going to give you an instance. Before Lil Kesh, I was working with a super talented, humble kid named Spicy. We had a song Lenu produced by D’tunes. Now about D’tunes, he is one person you want to get close to. I wish he established a Talent management company because asides knowing how to make music, he knows how to sell music. Iyanya and Sean Tizzle are testimonies. D’tunes is one humble dude you need in your corner.
2. Wale Applause was sacked as Lil Kesh manager because he took to Twitter to rant about the Headies Award.
Here is the reason why I got sacked the first time. I cannot be very specific about the time, but it was when Shoki and Dorobucci were blowing at the same time. My sources said to me that Don Jazzy had gone to lobby the MTV base award for Dorobucci and Reekado Banks was going to come on stage to get the award. I was told that what that translated to was that Reekado Banks was going to win Next Rated at the Headies. I had worked so hard than to make that happen. Now we had Shoki, Gbese, Efejoku. I tried my best but i was just one person. Alas Dorobucci won the award and just as told, Reekado banks was on stage to get it. I went bonkers. Abfresh who was to later manage Lil Kesh just got back from Uk at the time and was staying at my place. I was so sad, i went on twitter and rant. I did rant and mention Don Jazzy well. Then i called Olamide’s attention to my tweets, told him i was sorry it was just a moment of madness, i had rights to be angry. I got a shocker the next day when Olamide told me i wouldn’t manage Lil Kesh again because of a twitter rant from someone like me, only for him to go on the stage at the headies to declare Lil Kesh Winner himself. I am sure we all remember how that went. I remember watching the Headies in my father’s house in Ibadan as i was jobless, i cried when Lil Kesh wasn’t given the Award, i wanted him to win it for me. I thought my night was bad enough, not until Olamide came on stage to rant and i started wailing. My parents could not console me. I was wailing because all i did was rant on twitter and i became jobless for several months, Olamide goes on stage to disorganize a well organized award and he is tagged a hero even by himself. This pot of beans life.
3. Not every good songs become a hit song
Always have it at the back of your mind that not every song you push will blow, always know when to move on to the next song.
4. Meeting Alaba DJ’s and Marketers at the same time is a bad idea
Never ever meet Alaba Djs and Marketers at the same time. Hold the meeting in different batches, but let the Djs know you have seen the marketers, that way they can easily work.
5. Even the big guns in the industry doctor views
Do not be fooled, we all doctor numbers, Youtube, Soundcloud. The way we do it is the difference. While some buy virtual views, some of us buy real view which wouldn’t amount to fans, but we need the numbers, viewers will not watch a video with 18 views. What we do is advertise the link, it gets published on Asian sites, you know the population in Asia,YES that’s what we all do, forget about the congratulatory artworks about millions of views. Yes they are real views but they do not amount to your fan base, indeed you need the numbers
6. Wale Applause doesn’t like DJ Spinall as he called him out
About the Djs, I will mention one Dj you do not need when your career is budding or trying to germinate. YOU DO NOT NEED DJ SPINALL. If you work with him, you would hate yourself. Forget the hype, when you blow, he will come kissing your as$. He is usually like that. only a good person on social media also if and when you are a celebrity/ As an artiste manager and new artiste, avoid Dj Spinall like a plague. Dj Consequence, Dj Ruud, Dj Debby, Dj Factor, Dj Prince, Dj Spicy there are a few of the uptown djs you need, but you would not go empty handed. Anything less than 100k and you will be wasting your time and money. You can do 100k and above, you are in good hands.
One Uptown Dj that will always stand out for me is Dj Neptune. Look for him, become his friend, make him like you and you good.
7. Lil Kesh , Viktoh and Dj Enimoney beat up Star Fm gate man
I remember one day during the heat of promotion, i drove Kesh, Viktoh and Dj Enimoney to Star Fm. Know what they did, they beat the gate man. I mean proper beating. I had to do a lot of damage control for the news not to get out. I am sure till today they must have thought its because they are celebrities. Tueh!
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