A bizarre new challenge sweeping Instagram in China has seen people sharing photos of themselves falling out of cars with luxury goods.
The 'flaunt your wealth challenge' has sparked more than a million posts on Weibo, the country's equivalent of Facebook, with social media users splayed amid shoes, expensive bags and even bundles of cash.
The trend began in Russia as the #fallingstars challenge, with people competing to perform the most dramatic falls, but in China so-called 'influencers' have leapt on it as a chance to show off their shopping hauls.
One image, which has been seen upwards of 50,000 times, shows a woman next to her car in Taizhou, Zhejiang province, next to make up, high heels and a handbag. She was later found by police and fined.
Despite the attention lavished on some of the most popular posts, many have attracted abuse. The trend may also worry the Communist Party, which has identified income inequality as one of the key threats facing China.
The 'flaunt your wealth challenge' has sparked more than a million posts on Weibo, the country's equivalent of Facebook, with social media users splayed amid shoes, expensive bags and even bundles of cash
People taking part in the trend are usually seen falling out of luxury cars next to high-end fashion items as part of a demonstration of their wealth
In this Weibo post, a young girl lies next to her instrument among dozens of musical books
This man appears to be showing off both his collection of gadgets and love of going to the gym
In China so-called social media 'influencers' have leapt on it as a chance to show off their shopping hauls
The trend began in Russia as the #fallingstars challenge, with people competing to perform the most dramatic falls
Despite the attention lavished on some of the most popular posts, many have attracted abuse. Others are less conventional, such as this one showing a worker posing with his tools
The trend may also worry the Communist Party, which has identified income inequality as one of the key threats facing China.
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