A deluge of black-and-white selfies has probably flooded your Instagram feed in recent days. The driving force is a new Instagram challenge that's ostensibly all about "women supporting women," conveniently dubbed #ChallengeAccepted.
However, the real meaning behind the challenge is more somber than it may seem. The new Instagram challenge was originally meant to raise awareness on the high rates of femicide in Turkey.
For the women involved, the idea is to post a color-free photo of yourself, and then tag other women who you want to uplift to do the same. The hashtag currently has around 4.5 million posts on the platform, with celebrities both in Nigeria and abroad have joined in the trend.
Continue to read about the #ChallengeAccepted below:
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