On what he looks out for in artistes: "First is artistic integrity; they have to be original, they cannot be copies of anyone. Others of course are talent, loyalty and hard work. Essentially, to be a Storm Artist you need to be talented, focused, professional, articulate, ready to work, and most importantly, you need to have a positive mindset."
On Naeto C's album: "The album will change the perception of what people think is possible from an African artist. Naeto C is much more than a rapper. He is a youth icon followed by millions. He is a fashion icon as well and he is focused on all aspects of his career."
Music lovers/aspring artistes/record label owners, you fit peep more here: http://www.cp-africa.com/2010/10/04/cpafrica-interviews-obi-asika-ceo-storm-360-african-entrepreneur-series/
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