A brand design is the foundation of brand identity. Brand design helps the audience( people) to recognize a company and products. The reason companies or businesses use it is because of how it attracts their audience( the people they want to sell to ) A brand design comprises of these three things typography, color palette and form or shape ( I would explain these ones briefly ) . Typography are the fonts : it is so important to choose brand fonts wisely. Colour palette i.e the colour, people ( the business audience ) have some psychological ties i.e strong bond to different colours, so using branding colours strategically can have a great impact on the amount and kind of people that are attracted to your business and also how your brand is perceived by your audienceeee e. MTN . Form / shapes, this isn't very notice able but it is very important, it includes round shapes or straight edged shapes.
Okay we had to divert a little bit from the story for clarity on what a brand design is. So back to the story, The client didn't tell Atinuke how she wanted it to look like or what she wanted, she didn't tell her the colour maybe she wanted blue, black, red or whichever colour. She just gave Atinuke her WhatsApp number and social media handles to post on the designs if necessary. ( Don't be surprised there are clients like this in fact a lot of them ). So, Atinuke being a graphic designer went to play store to download a lot of flyer maker apps and logo maker apps. Little did she know that this kind of work required professionalism..........
Do you want to know what happened to Atinuke and how she got the brand design done?
Then get your eyes peeled. I would share the rest of the story tomorrow. But wait....... Before then,
I have a free video that would educate and equip you more on brand design, the three things it comprises of and how you can be a professional at It ( so that you don't lose the clients that only give their Whatsapp numbers and Social media handles ).The information in this free video will make your fellow graphic designers envy you, your designs, the kimd of clients you get and your professionalism.
If you are interested in this free video, reply in the comments section that you are interested.
Check out the picture below
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