Problems faced by organizations in promoting their products

Every Organization that has something to sell to a target public will certainly think about publicity. This requires promoting their product by educating and creating awareness about the product and its unique value proposition. However, there are problems which these organizations equally face in the course of getting a product promotion done. This marketing project topic and research material takes a deep dive into what these problems are.

What is product promotion?
Product promotion technically is about creating awareness about a new product or service to a target audience. This is done through education, entertainment, influencers, advertisement, public relations and the likes. Promotion is a component of the marketing mix that seeks to understand how the target consumers feel about the product.

The Marketing Mix
There are 4ps in the marketing mix and they include and it sketches the four significant stages business will most likely take when marketing a product or services:-

Product
Price
Place
Promotion

Product
In the early marketing stage, some questions about the product need to be raised; and it includes - who needs the product? Why do they need the product, what does the product do differently from others? Is it new? If not  , what new qualities is it introducing in the market?

Price
At this level, lots of consideration has to come when fixing the product's price or charges. Businesses may consider, how much consumers are willing to pay, what does price mean to the product ( exclusive, value, class etc.)

Place
At this point, doing research about the demography of the users and this will help marketers know who the products are really for and where they can find them.

Promotion
At this stage of marketing, the business is on its way to broadcast its product or service to the target consumer presenting reasons why they need the products. Measures deployed to do this included advertising, public relations, corporate social responsibility,  and more.

Back to business
Having established this basic  knowledge, the business of this marketing project topic is about promotion. The project topic systemically studies  problems faced by organizations in promoting their products. See Editors source for the complete document

Posted: at 5-09-2022 02:39 PM (1 year ago) | Newbie

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Posted: at 18-02-2024 09:54 AM (2 months ago) | Newbie