Ubi Franklin's revelation about PSquare's interest in signing Iyanya sheds light on the dynamics of the music industry and the strategic decisions made by artists and managers.
It's intriguing to learn that PSquare, a highly successful music duo, expressed interest in signing Iyanya at a pivotal moment in his career. This underscores Iyanya's talent and potential as an artist, as well as the recognition he received from established figures in the industry.
The anecdote about Ubi Franklin and Iyanya being asked to wait outside while PSquare discussed the contract further highlights the power dynamics within the industry and the negotiation tactics employed by established artists and their management teams.
Ubi Franklin's assertion that PSquare's actions damaged his ego and influenced his decision to turn down future offers for Iyanya demonstrates the personal and emotional investments involved in such professional relationships.
Moreover, his advice to Iyanya to launch their own record label reflects a common strategy employed by artists seeking greater creative control and autonomy in their careers. Building one's brand and infrastructure can indeed be a path to long-term success in the music business.
The mention of Eldee making a competitive offer to Iyanya underscores the fierce competition for talent within the industry and the strategic considerations that artists and managers must navigate when making career decisions.
Overall, Ubi Franklin's story provides valuable insights into the behind-the-scenes dynamics of the music industry and the strategic considerations involved in talent management and career development.
Ubi said;
“We got there, Jude, Paul, and Peter told me to wait outside and called Iyanya into the house. I was boiling outside. Iyanya would have gotten that deal with PSquare but the fact that they said I should wait outside, my ego was bruised.
You know what I said to them, ‘Even if I was offered $50 million, I would reject the deal.’ Guess what Eldee’s deal was actually better than theirs.”
Watch him speak below.
Looking back, I don’t regret any decision I made on Psquare not signing iyanya. https://t.co/OPz420Vs62
— Ubi Franklin Ofem (@ubifranklin1) March 17, 2024
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