The market for second-hand underwear in Lagos is witnessing a surprising surge — with used bras now leading the trend.
Across bustling markets like Tejuosho, Balogun, and Katangowa, as well as smaller neighborhood stalls, “Okrika” bras — a local term for thrift clothing — are flying off the racks.
According to traders, rising costs of new lingerie and economic hardship are driving more women to opt for pre-owned bras, which offer a combination of affordability, durability, and comfort.
Mrs. Peace Okeke, affectionately known as "Lady Bra" by her loyal customers in Festac Town, Amuwo Odofin Local Government Area, has been in the business for 18 years. She said high-quality, first-grade thrift bras are now the preferred choice for many buyers.
“New bras, especially those from international brands, can go for between ₦15,000 and ₦50,000 — sometimes more. Meanwhile, a good thrift bra costs around ₦5,000, and you can even get three for that price,” Okeke explained.
She added that despite concerns about hygiene, most customers find value in thrift bras after washing them properly. "Warm water and salt do the job. None of my customers have ever complained about infections," she said.
Mrs. Aisha Lawal, a trader at Orile Market, echoed similar sentiments. She noted that thrift bras, priced as low as ₦1,500, are not only more affordable but also last longer than many new ones.
“Many cheaper new bras lose their elasticity quickly. Thrift bras, especially those from the UK and US, are stronger and fit better — even for women with larger busts,” Lawal said.
However, not everyone is convinced. Mrs. Tolu Adebiyi, a banker, expressed reservations about hygiene and the idea of wearing second-hand underwear.
"I only buy new bras. Underwear is personal. I understand thrift bras are cheaper, but I’d rather save for new ones," she stated.
Remilekun Moses, a lingerie entrepreneur, believes thrift trends won’t dent the market for branded lingerie.
"Local and international brands are targeting middle and upper-class consumers with luxury designs and online campaigns," she said, emphasizing that thrift remains a separate, practical market for budget-conscious buyers.
For many Lagos women, thrift bras are no longer a last resort — they’re a savvy, cost-effective solution in tough economic times.
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