The New York Times duly notes that the new service "happens to look very much like Facebook," but it works differently. The guiding principle behind Google+ is the notion that users want to share different kinds of things with different groups of people. A feature in Google+ called "Circles" allows users to put group their friends and share to the groups. Other unique features include "Hangouts," a group video chat feature; "Sparks," an automated feed of videos and articles custom-tailored for the user; "Huddle," a text message-powered group chat; and "Instant Upload," an automatic photo uploader for mobile phones.
Along with the launch, Google announced that development on Google+ wasn't fully finished the service would be rolled out slowly. (The service crashed in the first hour after being released.) However, those offered previews seemed positive about the product, despite Google's recent failed social products, Buzz and Wave. MG Siegler at TechCrunch wrote:
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