Here are reasons why LinkedIn may be the best place you can spend your time online as you seek to network more and promote your business more successfully.
1. More People Use LinkedIn for Networking Purposes More Than Any Other Social Media Site: In a report carried out by Perfomics and ROI Research more percentage of persons interviewed confessed to choosing LinkedIn for their business networking activities ahead of Twitter and Facebook.
According to the Report, for 2010 and 2011 here’s the percentage distribution of people willing to use any of the social media sites for networking;
Social Media 2010 2011
LinkedIn 41% 59%
Twitter 40% 58%
Youtube 52% 55%
Facebook 56% 53%
Myspace 39% 53%
The above data shows the increasing influence of LinkedIn. Facebook and Youtube might be good places for social fun but if you are serious about building your business network then LinkedIn is the place to be.
2. The Way People Use LinkedIn: According to the Perfomics report here are the breakdown of how categories of people in business use LinkedIn. This will help you understand the growing importance of LinkedIn for business networking and lead generation.
a) Top Level Executives
9% – Job search
6% – Networking with former employees
22% – Industry networking
13% – To keep in touch
12% – Hiring
20% – Promoting their business
b) Middle Management
8% – Job Search
7% – Networking with former employees
20% – Industry networking
19% – Co-worker networking
24% – Keeping in touch
9% – Hiring
13% – Promoting their business
c) Entry Level
24% – Job Search
5% – Networking with former employees
19% – Industry Networking
23% – Co-worker Networking
19% – Keeping in Touch
4% – Hiring
6% – Promoting Business
What This Means.....
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