Reaching group stage: €3.8m
Participating in group stage: €550k per match, x6 matches = €3.3m
So that’s €7.1m guaranteed, even if you lose every game 10-0. If you don’t, then it’s…
For a win: €800k
For a draw: €400k
Source: UEFA.com
Then we get to the knockouts, where the big money is up for grabs.
Playing in Round of 16: €3m
Playing in Quarters: €3.3m
Playing in Semis: €4m
Playing in Final: €5.2m
Champions League winners: €9m (plus you get a great big trophy)
Source: Hamburger Abendblatt
So if a team won every single game on the way to winning the whole competition, that club wold collect €36.4m in prize money.
But wait, there’s more. It’s not all about prize money, there’s TV money too, and that’s distributed via something called the market pool. In all there is apparently €1.09 billion (billion!) available in combined prize money and market pool money from the 2009/10 Champions League. And that’s before you factor in ticket sales. Here’s how UEFA puts it:
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