For some people, generating ideas is a piece of cake. For others, it is a struggle. Many of us think creativity is an inborn talent, while it is actually a skill. Follow our tips to develop it and find feasible strategies for your own business in Nigeria.
The Biology of Creativity
Practice and make a conscious effort to identify problems and needs. From the biological viewpoint, good ideas are connections in your brain. Every person has around 100 billion neurons. These networks make decisions, determine our feelings and perceptions, and send commands to our bodies. The way you think largely depends on how your neurons are linked together.
Scientists have found that our brains are capable of rewiring their connections and making new ones at any age. This is known as neuroplasticity. The more experiences you gain and the more changes you see around you — the more flexible your thinking is.
Similarly, you need to practice making new ideas to improve your creativity. For your brain, it will be increasingly easier to make new connections, so concepts will come with less effort. A habit of coming up with something new gives an advantage.
Types of Business Ideas
Learn about the main categories of ideas. This classification may guide your thinking in the right direction. The key to making a business strategy work is to identify existing problems and solve them more successfully than competitors. Think about the following domains.
1. Solving Existing Problems
This is the easiest approach. Think about the problems you have or the ones other people face. The solutions do not have to be grand. You do not need to create the next Google or Amazon.
For example, noise-cancelling headphones were invented to help people focus in busy offices. Thermo flasks appeared as a solution to keep food and beverages warm, and sunglasses were designed to protect our eyes from harmful sun rays.
Thanks to brokers like Forextime, individuals can make money remotely using software and apps. They can engage in profitable Forex trading, CFD trading and other financial activities. These opportunities are extremely important today when so many jobs have vanished.
The list is endless. The most important thing is to spot problems that could be your starting point. If you have worked in a certain industry for a while, you should be able to spot some issues to build on.
2. Solving Problems in the Future
If there is no existing market for your idea, you may be able to create one. For example, facial recognition software is just taking off, and people will soon look for ways to protect their privacy with accessories or makeup. Animals that may become extinct in the future need nature reserves and breeding programs. The population of the world needs preventative medication for diseases, etc. Elon Musk is the best example of this mode of thinking.
3. Adapting to Evolving Needs
The fundamental cravings of any human, both physical and emotional, remain the same. We all need food, water, and shelter. We all experience greed, envy, and pride. What changes in the ways these needs are fulfilled.
For example, files are now stored on clouds instead of CDs. All large companies, from Microsoft to Dropbox now sell cloud space. Users expect to have access to their information from any device.
4. Developing Economical Solutions
Your business idea may help people spend less. For example, energy-saving light bulbs are increasingly popular due to their affordability and long lifespan. Buying books online saves readers a lot of money. Considering the effects of the pandemic, it is obvious that people these days prioritize the most cost-effective solutions.
Key Conditions for Idea Generation
According to Steve Johnson, to forge new neural connections, you should find an environment that mimics the neural workings of your mind, "exploring the boundaries of the adjacent possible.” Here are six crucial conditions for progress:
1. exploration and experimentation in different fields;
2. allowing ideas to develop gradually;
3. exploration and openness to serendipitous connections;
4. making mistakes;
5. searching for new applications for old inventions;
6. building on existing platforms.
The environment around you investment is essential for the quality and quantity of fresh ideas. For example, innovation soared when humans started forming dense settlements. Connections between thousands of people allowed innovations to quickly spill over and take root.
Today, it is much easier to generate a new concept if you have a constant influx of information from multiple sources. You do not have to be in a city, a university or any densely populated area. Ideas may come from books, music, the media, etc. All you need to do is open your mind to the possibilities and look beyond the familiar.
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