About 48,000 senior travel industry professionals, government ministers and international journalists from all over the world gathered last week in Custom House, ExCel, and London for the biggest travel and tourism event, the World Travel Market (WTM).
Nigeria’s stand at the fair
The WTM, now in its 33rd year last year generated £1,653 million of travel industry contracts and provided tourism professionals’ opportunities to network, negotiate and discover the latest industry opinion.
Countries, airlines, international hospitality chains, IT solution providers in the tourism industry, resorts, top travel agencies, tour operators all come together under one roof to do business. That is why it is catastrophic for any country interested in its tourism growth to miss this annual event.
For a country like Nigeria seeking to create an identity for itself and build its profile as an emerging destination, the need to put up a very strong presence and also articulate and market its products was imperative.
The high point of this year’s event was the Nigeria Day.
The Nigerian tourism drive was given a boost by the 2012 Industry Report of the WTM which in addition to steady progress the country is making stated that: “The Nigerian film industry dubbed Nollywood has made the country the highlight of the African tourist industry with Africans making use of the increase no-frills airline routes to visit the country made famous in the movies.”
Commenting on the WTM Global Trends report, Runswe said: “The report we are getting from the WTM is the sixth in the world in the recent past. That means Nigeria is making major impact in terms of tourism development. I want to be very grateful to the organizers for bringing out the real fact that Nigeria has made concerted efforts and still making until tourism becomes a major income earner for the country.”
The NTDC boss explained that every country in the world has its challenges, especially in the area of security, but the most important thing is the efforts the country is making to combat it and also ensuring the safety of tourists that visit the country.
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