How Iyanya Raked In N130million In Endorsement Deals

Date: 30-10-2013 8:12 am (10 years ago) | Author: allala
[1] 2
- at 30-10-2013 08:12 AM (10 years ago)
(m)

Pop singer Iyanya Mbuk has amassed over N130 million in endorsements deals in 2013 alone. Since his highly successful 2012 monster hit single ‘Kukere’, it has been one hit after another, one award after another and one endorsement contract after another for the once impoverished singer.

In the last one year and half, Iyanya has proven that he can be a hit maker disappointing the initial doubts that critics had raised about him when his 2009 debut album ‘My Story’ flopped. Certainly, Iyanya took the lesson of that album and transformed himself into one of the most sought after Nigerian artistes today placing him on the pedestal where corporate organisations would jostle to do business with him.

Three weeks ago, the singer closed a deal reportedly worth N35 million with mobile phone manufacturing company, SOLO Mobile. According to his publicist, Wildflower PR, the deal was iced with a brand new 2014 Prado SUV.

Earlier in May, the 27 year old singer was lucky enough to have been included in MTN’s swoop of some of the major players in the music industry, becoming one of the company’s highest paid brand ambassadors in a N40 million deal.

It sure didn’t end there. When Zinox Technologies Limited, manufacturer of Nigeria’s first internationally certified branded computers was looking for a face to represent its brand, guess who quickly came to mind? None other than the rave of the moment, Iyanya. The Leo Stan-Ekeh owned tech-company put pen to paper, inked a deal and made Iyanya N56milion richer, according to those familiar with the details of the deal.

These endorsement deals have gone on to show the relevance Iyanya has in today’s music scene. Apart from the occasional engagements, the pop star will begin to appear on billboards and TV commercials preaching the gospel of these brands. From all indications, Iyanya, a Business Management graduate of the University of Calabar and winer of the inaugural MTN Project Fame West Africa, has had quite an awesome 2013.

Speaking to NET, Iyanya’s partner Ubi Franklin attributes his success and that of the label to God and hardwork. ‘All thanks and Glory to God because we are actually living out our dream. We are where we are today because of hardwork and passion for what we do.’

On why Iyanya seems to be a choice for these brands, Franklin says ‘I guess they all see the potential in Iyanya. They have seen that Iyanya as a brand can do a lot to promote their own brands. He is one of the hardest working artistes I know and he has worked hard to deserve everything he has earned.’

In less than one year, Iyanya has upgraded his garage with about three exotic cars. Franklin has done the same too, and three months ago, the team acquired a jeep for their artiste and protégé, Nigerian US returnee and singer, Emma Nyra.

The music business is probably one of the most interesting yet difficult businesses in the world and for Iyanya, it’s been one great ride with the prospect of many good things to come.

Deals        -  Amount
MTN         -  N40million
Zinox         -  N56million
Solo Mobile- N35million
                                                                     click HERE for more entertaining gists    

                                                                Click HERE to read celebrty news and sex scandal news

Posted: at 30-10-2013 08:12 AM (10 years ago) | Newbie
- malamy at 30-10-2013 09:31 AM (10 years ago)
(m)
i c
Posted: at 30-10-2013 09:31 AM (10 years ago) | Gistmaniac
Reply
- Shegzan at 30-10-2013 09:39 AM (10 years ago)
(m)
k

Posted: at 30-10-2013 09:39 AM (10 years ago) | Gistmaniac
Reply
- BlueIxora at 30-10-2013 10:01 AM (10 years ago)
(f)
Inyanya is 27? For dream abi na for real life? Abegii! Old man tell us your real age. Cool
Posted: at 30-10-2013 10:01 AM (10 years ago) | Gistmaniac
Reply
- gmarley at 30-10-2013 10:04 AM (10 years ago)
(m)
Ok now what
Posted: at 30-10-2013 10:04 AM (10 years ago) | Gistmaniac
Reply
- winace at 30-10-2013 10:05 AM (10 years ago)
(f)
Keep it up and make ur moola. Nothg do u.
Posted: at 30-10-2013 10:05 AM (10 years ago) | Addicted Hero
Reply
- Noble12 at 30-10-2013 11:39 AM (10 years ago)
(m)
And so?
Posted: at 30-10-2013 11:39 AM (10 years ago) | Gistmaniac
Reply
- paulohking at 30-10-2013 12:47 PM (10 years ago)
(m)
wow
Posted: at 30-10-2013 12:47 PM (10 years ago) | Hero
Reply
- cocoeni at 30-10-2013 01:16 PM (10 years ago)
(f)
cool cash
Posted: at 30-10-2013 01:16 PM (10 years ago) | Hero
Reply
- ebiteck at 30-10-2013 02:29 PM (10 years ago)
(m)
i see
Posted: at 30-10-2013 02:29 PM (10 years ago) | Gistmaniac
Reply
- proly at 30-10-2013 03:47 PM (10 years ago)
(f)
kkk
Posted: at 30-10-2013 03:47 PM (10 years ago) | Hero
Reply
- nobleladyG at 30-10-2013 03:47 PM (10 years ago)
(f)
 Cool

Posted: at 30-10-2013 03:47 PM (10 years ago) | Gistmaniac
Reply
- kingsbeen at 30-10-2013 04:07 PM (10 years ago)
(m)
what his age have to do with you 
Posted: at 30-10-2013 04:07 PM (10 years ago) | Upcoming
Reply
- junpherah at 30-10-2013 04:16 PM (10 years ago)
(m)
no mind daht papa lolo
Posted: at 30-10-2013 04:16 PM (10 years ago) | Newbie
Reply
- osamabinladin at 30-10-2013 07:13 PM (10 years ago)
(m)
 Cool
Posted: at 30-10-2013 07:13 PM (10 years ago) | Hero
Reply
- blackijawboi at 30-10-2013 07:35 PM (10 years ago)
(m)
Flex
Posted: at 30-10-2013 07:35 PM (10 years ago) | Gistmaniac
Reply
- dareper at 30-10-2013 08:32 PM (10 years ago)
(m)
Nice
Posted: at 30-10-2013 08:32 PM (10 years ago) | Hero
Reply
- daveobahon at 31-10-2013 01:46 PM (10 years ago)
(m)
Nothing do u my bro
Posted: at 31-10-2013 01:46 PM (10 years ago) | Gistmaniac
Reply
- K-TRUTH at 31-10-2013 02:33 PM (10 years ago)
(m)
no news on dis one too.
Posted: at 31-10-2013 02:33 PM (10 years ago) | Gistmaniac
Reply
- dickman2 at 31-10-2013 04:49 PM (10 years ago)
(m)
ok
Posted: at 31-10-2013 04:49 PM (10 years ago) | Addicted Hero
Reply
[1] 2

fire TRENDING GISTS fire

TODAY'S TOP
  1. Because I Can't Speak Good English - Lady Accused of Lying While Testifying in Church Speaks

  2. Lovely Family Photos Of Singer Paul Okoye, Ex Wife, Anita And Their Children

  3. Nigerians Dig up Proof That Pst Enenche’s Church Member Wasn’t Telling Lies in Her Testimony

  4. The Real Reason Tinubu Government Went After Bobrisky - Reno Omokri Drops Bombshell

  5. Tinubu Reversed Removal of Fuel Subsidy But Many People Don’t Know - El-Rufai Spills

  6. Nigerians Demand Pst Paul Enenche Apologizes to Lady he Embarrassed For Giving 'Fake Testimony'

  7. I'm in My House, Eating - Fuji Maestro, General Kollington Speaks Following His Death Rumours

  8. JUST IN: Coroner Exonerates Dowen College & Students Accused of Bullying Late Sylvester Oromoni

  9. Lifestyle Blogger Confesses to Starving His Newborn Son to Death to Conduct His Experiment

  10. EFCC Uncovers Fresh $445,000, N3bn in Ongoing Investigation in Humanitarian Ministry

  11. PHOTOS: Police Vows to Go After Sponsors As It Parades Yoruba Nation Agitators in Oyo State

  12. Photos From The Ongoing Funeral of Nollywood Makeup Artiste, Abigail Frederick in Akwa Ibom

  13. JNR POPE: Veteran Actress Hilda Dokubo Sends Strong Message to Producer, Adanma Luke (Video)

  14. Dunamis Church Tenders Public Apology To Member, Anyim Vero Accused of Giving False Testimony

  15. US-Based Nigerian Bodybuilder, Michael Chidozie Dies After Being Shot By Wife

  16. BREAKING NEWS: Nigeria's Inflation Rate Hits 33.20%, Despite Naira’s Rebound

  17. BBNaija's Khloe Announces Her Marriage to Her Mystery Lover

  18. Police Nab One-Chance Robbers In Enugu, Rescue Female Victim

  19. 'No Regret Invading Oyo Govt House' - Arrested Yoruba Nation Agitators

  20. FG Failed To Prosecute Ministers Over Frauds But Is Making Mockery Of Bobrisky's Private Organ'


THIS WEEK
  1. Controversy Surrounds Former BBNaija HM, Ka3na Jones After Ritual Video With Gospel Music

  2. Shock As Video of Woman $exually Abusing A Child Goes Viral; Lagos Authorities Seek Perpetrator

  3. Tears Flow As Beautiful Lady Dies After Alleged Poisoning At Shop Opening Party (Video)

  4. Nigerian Gov.t Nears Extradition Of Binance Executive Involved In $35.4M Money Laundering

  5. Body of Makeup Artiste, Abigail Frederick, Who D!ed in Boat Mishap With Jnr Pope Exhumed

  6. Brutal Child Abuse Incident Captured On Video Prompts Nationwide Outcry (Watch With Caution)

  7. U.S-Based Model's Accidental Post Of Her With Davido In A 'Cozy" Mood Sparks Rumors(Photos)

  8. 18-Yr-Old Usman Umar To Be Arrested For Fatal Stabbing Of Friend, Usman Abubakar In Adamawa

  9. Repentant Boko Haram Member Enlisted Into Nigerian Army Slits Woman’s Throat In Enugu Barracks

  10. Edo Police Commissioner Orders Trial Of Officer Threatening Civilians With AK-47 In Viral Video


TOP MEMBERS: