Customer relationship management in business is not a one-off activity; it is a practice, a process that must be built continuously as long as the business exists. It is more of a business behavior than a solution to the business problem. Customer relationship management requires you to learn more about customer’s needs and purchasing behavior to build a stronger relationship with them.
While business growth can be achieved through good customer relationships by diversifying their marketing communication channels including direct sales, online sales, franchise, leveraging social media channels, and marketing agents more could be achieved by
Understanding customers’ habits, opinions, and preferences
Profiling individuals including men, women, children, pregnant women, young adults, babies, aged to help you classify their market needs per time while promoting your marketing efficiency.
Adjusting on your market operation to accommodate customer preferences
Giving discount sales, giveaways, raffle draws that involves customer engagements from time to time
While this project is particular about the Impact of customer relationships on small retail stores, we will consider the benefits of good customer relationship management on businesses at large. They include but are not limited to;
Helps to increase sales
Enhances targeted marketing by understanding customer purchasing behavior
Help in predictive marketing
Help in cross-selling complementary goods
Helps you identify which customers are more profitable and not.
It helps you maintain loyal customers and enhances business growth and popularity
They say that the best marketing strategy is to have a satisfied client. One way to achieve this is to build a loyal customer base. If you take your relationship with customers personally, you will understand what they love and prefer. Making them loyal to your offers becomes inevitable.
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