iGaming, a core sector of the digital gaming industry that encompasses real money casino, poker and sports betting activities, has witnessed significant growth over the past decade. Advancements in technology, such as the emergence of live broadcasting and immersive graphics has seen the sector develop to the point where it can now stand shoulder to shoulder with the more traditional digital gaming sectors of video gaming and eSports. Today’s gamers are just as likely to play at an iGaming platform for the experience as much as they are for the potential to win prizes.
As the industry evolved markets like the United States and, more recently, Canada have emerged as key players. However, here in Nigeria the iGaming sector is burgeoning too, although it looks a little different to these more established markets. This article will provide a comparative analysis of online real money gaming in the three regions and explore the potential growth areas for iGaming in Nigeria.
An Overview of iGaming Sectors
In Nigeria, iGaming is growing rapidly, fueled by a digitally-engaged demographic and the increase in mobile internet usage across the country. The National Lottery Regulatory Commission oversees the domestic market, but due to it being a burgeoning industry there are some inconsistent regulations from region to region.
Sports betting is especially well received by West Africans with wagers on soccer matches being the most prominent. Saying that, though, online casino gaming is also gaming traction.
Canada's iGaming market is well-established and growing steadily. Each province regulates its own iGaming activities, leading to a rather fragmented but nevertheless robust industry. In April 2022, Ontario debuted a fully regulated domestic online gaming market, setting a precedent for other provinces.
In terms of consumer preferences, online casino platforms are gaining in popularity, no doubt due to the fact that they also educate gamers with resources like guides to blackjack terms as well as offering a multitude of games. Remote poker also pulls in the masses, as does classic online and mobile sports betting.
The United States has a complex but rapidly expanding iGaming market. Following the Supreme Court's decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in 2018, states have been free to legalise and regulate sports betting on a local government basis.
As of 2024, over 30 states have legalised sports betting, with online casinos and poker also gaining legal status in several states. The market is characterised by high competition and rapid changes in regulation.
How Does Each Market Compare?
Across Nigeria, the US and Canada, the iGaming sector is experiencing prolonged growth driven by technological addition and innovation—however that looks for each country. For instance, mobile gaming is a significant driver in expansion across the globe, and with improvements being made in Nigeria’s mobile network infrastructure it will soon be able to claim an even larger market share. The key differences between each territory undoubtedly lies in their differing approaches to legislation.
In Nigeria, the regulatory environment is still developing, with the occasional inconsistent enforcement of regulations posing a challenge to the growing sector. In contrast, Canada’s provincial regulation is more of a patchwork, with Ontario leading the way in establishing a comprehensive regulatory framework for iGaming activities. Surprisingly, despite its great annual gaming yield and overall market size, iGaming in the US is the most fragmented. While there are positives to each state having the autonomy to legalise and regulate iGaming independently, it is resulting in varying degrees of regulatory adherence and market maturity.
The Future of iGaming in Nigeria
Nigeria and West Africa as a whole may never quite develop an iGaming industry that is the carbon copy of those established in the US and Canada, but it does possess significant growth potential. As more residents gain internet access, whether through mobile data connections or using improved broadband WiFi, the demand for digital casino, poker and sports betting activities will only increase.
The long-term legacy of the market can also be secured with improved regulatory enhancement. Moreover, expanding the infrastructure of iGaming will no doubt enhance market growth. Elements like integrating more robust payment solutions and improving player protections will be crucial in cementing the success of the industry on a long term basis.
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