My reasons are not far-fetched: I regularly ply Oba Akran via Guinness Ashade route to and from work; the experience along that route is nothing but hellish and stressful. Though not helped by some bad portions, the company’s trailers that are packed along the road cause so much pain. Travelling that route daily is like taking a cross to Golgotha. The drivers assume Lordship and don’t care a hoot about how other road users feel. Their attitude does not speak well of a world class brand.
The management should be more responsive and responsible at addressing this malaise. As a corporate citizen, it can borrow a leaf from global best practices by also helping to fix some of the bad portions around its operating environment. Believability is more entrenched when an experience is sweet. Therefore, demonstrate that Guinness is truly made of MORE and not STRESS.
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