Big data is all the rage these days. Some entrepreneurs say it will revolutionize the business industry. On the flip side, sports analysts think it will change sports as we know it. But is it such a big deal?
Yes, data is a big deal, especially when used properly. In the online gaming industry, big data is helping operators reduce costs, save time and make smart decisions. More importantly, its aiding in improving the only gaming experience in these ways.
Improving Game Designs
Design is a vital aspect of creating online games. Not only should it be done properly; it should also be inspired by what players want. That’s where big data comes into place. It helps
designers understand what their customers want in a slot, video game or roulette wheel. In turn, they design these games with players in mind. The result is that people will embrace
the games better now that they fulfil their expectations. Social game creator Zynga is a prime example of a developer that bases its designs on big data. Zynga collects players' data to observe their behaviours. It then uses the feedback to tweak its games accordingly. Dan Schoenbaum of Cooladata supports Zynga's approach fully. He also says that observing behavioural insights and learning from them is the only way to create better games.
Creating Successful Games
Online games don’t become successful based on their designs alone. People like a game for a variety of reasons: gameplay, mechanics, music, storyline, and in-game features. Big data can help you discover what specific features players are looking for. For example, slot players might like a machine because of its many bonus features. But they tend to avoid it because of its poor Return to Player (RTP) rate. With big data by your side, you can create a sequel featuring everything players liked about the original plus a better RTP rate.
In case you’re wondering, click here to read more about online casinos with the best RTP games. You could also play a few of the games to discover why people like them. News flash:
they help people win money often. And isn’t that why everyone plays slots?
Helping Understand Performance
Understanding performance is the primary reason nearly every sports team has a big data analyst. Some franchises even go as far as placing trackers on athletes’ jerseys. And they then use the data collected to help these players become better. Gauging performance is equally important in the online gaming sector. That’s because both developers and game publishers like to track the performance of all their games. And big data comes in handy when information is needed. For starters, data helps developers understand the most liked aspects of a game. It could be the storyline, the mechanics or the graphics. Then it helps them learn what people dislike. That way, they don’t just learn how many people are playing their games and for how long. Instead, they receive the sort of helpful information they need to improve their games and ultimately profit more.
Understanding Players
The best part of data collection is that it does more than help you create successful games. It also gives you a preview of your customers. And in doing so, you can satisfy their needs more effectively. Take Kiwislots as an example. It uses data to discover what casino players look for when finding new gaming websites. It then provides this information alongside its list of best-rated casino operates in New Zealand. Read more about Kiwislots to discover how it helps players find their ideal online casinos. It also shows operators with generous bonuses. That way, your first online casino game could be sponsored by the house and not your cash balance. With that in mind, big data is also the reason we now have an uptick of skill-based slot machines. Fifteen years ago, experts did several survey’s and discovered that the young generation didn’t care much about slots.
Upon further analysis, they discovered young people preferred games of skills instead of those based on chance. And guess what? That’s what casino developers created. Skill-based slots aren’t very popular but they are available.
Fueling Innovation
After you create games people want to play, the next step is to design innovative games people would want to play. Take a look at the video game industry. For several years, developers competed to have the most played Battle Royale and MOBAs games. But once these games started to wane in popularity, only the most innovative of them all are still thriving. Of course, innovation doesn’t happen in a vacuum. Developers must collect and analyze data widely to discover how to add innovation to the industry. A case in point is freemium games. It’s one of the most successful gaming innovations and it only succeeded through big data analysis. For a long time, paying to play was every developer's
ideal business model. But some developers discovered gamers kept complaining about games being expensive. To provide a solution, they provide free games for all. However, they also innovated ways to make money through these games. Nowadays, most freemium video games make more money than free to play games.
Improving Market Efforts
Data analysis can help game creators run more successful market campaigns. That's because it shows them what their customers like and dislike. As a result, they know how to impress players, what to promise them and how to deliver it. For example, online casinos can offer their customers bonuses they won’t resist. They can also emphasize how their rewards are better by reminding players of the things they like and dislike about bonuses. Another way to improve marketing is by analyzing the value of each customer. By analyzing
data, you can discover how many customers you’re getting after every advertising campaign. After that, you can calculate the amount it costs you to acquire each new player. Depending on your calculations, you can retain the same marketing campaigns or look for more effective ways to market your games.
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