The addictive music, which is
a combination of beats and local African sound elements have become wildly popular and re-instilled a sense of pride and togetherness in a generation of blacks and notably African stars who have been historically eschewed by the Western society.
In an effort to mark the impact and success of the genre on global space, Us-based Nigerian music executive Abass Akeju, known professionally as Akeju has decided to celebrate some of the frontier stars helping spread the immersive and infectious tunes all around the planet.
The campaign kicked off earlier this year with the theme: Faces of Afrobeats and has been headlined across several commercial billboards in New Jersey, Los Angeles, Chicago, Connecticut billboards and New York's Times Square respectively.
Notable stars that have joined the campaign includes, 2face, Burnaboy, Wizkid, Sarkodie, Flavour, Kizz Daniel, Davido, Diamond Platnumz, Aka, Rudeboy, Focalistic,Yemi Alade, Seyi Shay, Shatta Wale, Preto,Tanasha Donna show , Zuchu and many others
Recalling the motivation and how the arrangement for the campaign started, Akeju said : "African artists are making the continent proud. Almost every corner of the world today, you hear the typical Afrobeats sounds puffing from club, bars and so many outlets. It gives a huge sense of pride as an African and this stars ought to be celebrated".
Shining light on some of the wrong idea people share on Afrobeat and Afrobeats, he added: "Afrobeat is a genre that was invented and largely promoted by Fela Kuti. He is an African legend and will be remembered for his effort to promote African sounds. Afrobeats is a new pop sound with a blend of Afrobeat, still tracing back to Africa'".
The campaign birthed by Akeju in affiliation with prime music partner will hope to make huge impression and further disperse African sounds globally.
For enquiries contact [email protected]
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