Ananze, from Adamawa State, who competed with 32 other beautiful ladies to become Face of the brand, emerged the winner winning the star prize of N1 million, luxury trip to Dubai and ambassadorial gifts worth millions of Naira.
Speaking at the event, Mr. Ezekiel Ezike, the Chief Executive Officer (CEO), Zikel Cosmetics, said the contest is organized for women of all sizes to enable them feel more confident.
“Over the years, contestants are restricted to a certain size which to me is too restrictive. But in today’s show we welcome all sizes in the contest,” Ezike said.
He added, “Over the years, I have seen the confidence this pageant had given to women and it gives us so much joy crowing queens that will go out and represent us. However, I will like to state categorically that all women are Queens they just have to keep their head high.”
Ezike also disclosed that by next year, the brand will be launching about 10 new products and also diversifying into skin products.
“We are launching about five products for skin care next year. We believe women are beautiful in their own skin. But we feel they should take care of their skin before the cosmetics,” he noted.
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