Alasdair Blucke, 14, was in the study of his family home in Beverley, East Yorkshire last December when the freak accident occurred.
His father had gone to the local train station to free his car from heavy snow and returned home to find paramedics racing to the scene - before discovering his son's fate.
The hearing heard Alasdair's elder brother Christopher had heard Alasdair choking in the study while he was watching television.
He rushed to his aid to find Alasdair coughing and retching - and he managed to splutter 'I can't breathe' before he collapsed on his back on the floor.
Christopher had the presence of mind to attempt the Heimlich Manoeuvre, call an ambulance and attempt CPR. Paramedics rushed there and had to abandon their ambulance at the top of a road due to snow blocking the track to the family home.
They managed to rush Alasdair to hospital but he was pronounced dead. A post-mortem located the black plastic top of a USB pen drive lodged in his airway which had caused the tragedy.
The keen footballer, who was born in Aberdeen, Scotland, was a pupil at Hymers College, an independent school in Hull, East Yorks.
In a tribute after his death, headteacher David Elstone said he had 'a smile that could light up a room', adding 'he was a unique young man and a well-known figure around the school.
'He was full of enthusiasm for everything he undertook, made an enormous contribution to the life of the school and will be sadly missed by everyone at Hymers.'
Reading from a statement provided by Christopher at the inquest in Hull on Thursday, Coroner Geoffrey Saul said that Alasdair's brother was watching TV at around 11.45am on December 4 when he heard a noise suggesting Alasdair was in some difficulty.
Read more: http://www.dailymail.co.uk/news/article-1374867/Schoolboy-14-choked-death-memory-stick-despite-brothers-bid-save-him.html#ixzz1IwHTwsQM
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