Pastor Chris Oyakhilome is unarguably the most media savvy and conscious minister and preacher among Nigeria’s esteemed preachers of the Word.
As a business person or entrepreneur there are publicity lessons to be learnt from the founder of Christ Embassy.The man is a master in the art of self promotion and massive publicity generation and every entrepreneur has something or two to learn from this man on the Art of Publicity;
1. Get Active on Social Media: About a year ago (precisely October 2010) Pastor Chris crossed 2 million followers on Twitter. How was he able to do that? He certainly beat every pastor in the country when it comes to using the power of new media. Though his follower-ship has gone down considerably his ability to reach the million mark created quite a buzz of free and far reaching publicity for the minister as various media caught onto the news and spread it. He made the list of 50 most followed twitter users in the world and number most follwed twitter user in Africa according to Twitaholic.
Pastor Chris started a contest and prize incentive for people to follow him on twitter. Next he also opened a website aimed solely at pushing his twitter followership base, FollowPastorChris.com. The site was regularly updated with posts and prayers for his twitter followers.
He got 1.2 million followers in 5 months during the height of that promotion and hype...
Full Article: http:///2011/11/five-publicity-lessons-every-entrepreneur-including-you-can-learn-from-pastor-chris-oyakhilome/
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