first of all (not go down low) i will want to give a big S.O to our own Olamide for being the first Nigerian to be endorsed by CIROC.
CIROC is an alcoholic drink (Vodka) produced and distributed by Diageo is looking at promoting their brand in West Africa after launching in 2011.
By signing Olamide as ambassador, Ciroc is adopting the similar marketing model practised in the US; the likes of French Montana, Rick Ross, DJ Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the drink.
now for a brand to endorse: they always look into a unique aspect of such individual or individuals, E.G ETISALAT prefares endorsing a well polished individual with high level of self esteem and respect (Banky W) lol did i just here someone mention SAKA?.. ehen as i was saying: ok so what can we make out of the group of people CIROC endorses? lets take another look at the list again
FRENCH MONTANA- GANGSTAR
RICK ROSS- GRAND GANGSTAR
DJ KHALID – AGBORO
RAY JAY – chai street agboro
FUNNKMASTER – GANGSTAR
OLAMIDE === BADOOOOOOOOOOOOOOOOOOOOOO AGBORO
now is there something in common? will leave you to decide.
visit www.hypearena.com for more constructive criticism .....
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