It’s a pivotal time for the entertainment industry in Nigeria, thanks to the growing availability of the internet in the country. It has the potential to boom over the next decade. Not just in the country, but internationally as well.
Slingo is a Prime Example of a Successful Online Hybrid
The rapid rise of the online bingo sector over the last few years highlights the powerful effect that hybrid offerings can have. Slingo rose to prominence as a game designed to appeal to slots fans, which also included bingo elements. It drew people into online bingo sites, where they would then be encouraged to explore other games.
Online Slingo has blown up since then, and it has become a staple at online casinos as well. There are now countless titles to choose from in the genre, including China Shores Slingo, Tetris Slingo, and Slingo Deadliest Catch. Along with Slingo being a hybrid game, these titles are also hybrids of Slingo with other popular entertainment options. This highlights how there’s no limit to the combinations available in the modern entertainment industry, and how it’s a good idea for developers to take advantage of this fact.
Adapting Western Content For Nigerian Audiences
A recurring theme in Western entertainment is the way that it adapts content from other regions and appropriates it for Western audiences. Homeland is one of the most popular American television shows in recent years, but it wasn’t a Western premise originally.
In cinema, there have been plenty of other instances of this. The Departed, for example, was an adaptation of the Hong Kong offering, Infernal Affairs. The Ring was an Americanized version of the Japanese Ringu, and Let Me In was inspired by the Swedish, Let The Right One In.
Nigerian television developers should look to replicate this approach and make hybrid offerings that combine Western and Nigerian elements. For instance, they could take popular series like Stranger Things and adapt them to Nigerian settings. The new offerings could also include Nigerian festivals and traditions, making them more appropriate for people in the country. This has already been done with some reality shows, such as Big Brother Naija.
Similarly, if film and television writers in the country want to market content outside of Nigeria, they need to make sure it appeals to a wider range of audiences. This could include content that features Nigerian actors in Western settings, for example.
The next few years could see an influx of hybrid offerings in the Nigerian entertainment industry, designed to attract international and local audiences. There could be more Nigerian adaptations of Western shows, along with new innovations from Nigerian developers that combine different elements.
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