Citi FM wins Africa’s Most Innovative Newsroom award

Date: 17-09-2012 12:14 pm (11 years ago) | Author: AYORINDE MAYOWA
- at 17-09-2012 12:14 PM (11 years ago)
Eyewitness News Anchor Shamima Muslim received the award on behalf of the company

Citi 97.3 FM has been adjudged the most innovative African newsroom in the use of digital media including online, social and mobile media in their news programs.

This award comes a few days after the station’s flagship Eyewitness News was adjudged Radio Programme of the year 2011 at the Chartered Institute of Marketing Ghana (CIMG) Awards.

The Innovative Newsroom Award was presented at the 16th Telkom Highway Africa Awards 2012 at the Rhodes University in South Africa on Tuesday.

The judges considered the use of new media technologies to advance newsroom operations, increase reach and diversifying content as well as encourage social empowerment amongst marginalized communities through relevant topical community and/or African issues and innovative use of online media interactive platforms.

They also considered how newsrooms highlight innovative and creative applications of technology for the benefit of the continent’s overall media development.

The award was presented to the Citi FM delegation at the conference, comprising Shamima Muslim, Anchor of Eyewitness News, Philip Kofi Ashon, producer of the Citi Breakfast Show and Vivian Kai Mensah of the Citi Business Desk.

Citi 97.3 FM has successfully incorporated a mixture of social and digital media tools in its news coverage and interaction with listeners.

The station pioneered Google+ hangouts in its current affairs programs with high profile videoconferences with the NPP vice Presidential Candidate, Dr Mahamudu Bawumia and the PPP Presidential Candidate, Dr Papa Kwesi Nduom among others.

The station has a very interactive Facebook page, a highly active YouTube channel and regularly updates its news website with videos and tweets regularly to its teeming body of followers.

The award reinforces Citi 97.3 FM’s mantra “Relevant Radio Always”, and establishes it as a radio brand that goes extra lengths to meet the needs of its ever-growing listener base that are consuming news in increasingly new ways.

According to the organizers, the Highway Africa New Media Awards, sponsored by Telkom, rewards innovative use of ICTs in journalism that serves Africa and its citizens.

The awards were pioneered to highlight the role that ICTs play to enhance journalism and the media in the process of uplifting communities.

Posted: at 17-09-2012 12:14 PM (11 years ago) | Upcoming