Nigerian Telecomm Companies Spend $2 Billion On Celebrity Endorsements. Find Out

Published On: May 21, 2014, 11:27 pm (6 years ago)
Author: omolade emmanuel

According to ENCOMIUM Weekly the four major telecoms giants, MTN, Glo, Airtel and Etisalat have invested about N2 billion in signing up Nigerian stars of music and film as brand ambassadors.
In the celeb endorsement game MTN & Glo are the front runners with 21 ambassadors each. Etisalat has 6, while Airtel has 1. Glo expended over N600 million on their current ambassadors, MTN N500 million, Etisalat, N 190 million and Airtel, N30 million.  In 2010, P-Square broke the bank when Globacom scooped them up as brand ambassadors with an endorsement deal reportedly worth N240m.
Back in 2007 Glo signed on a host of Nollwood actors and actresses like Chioma Akpotha, Desmond Elliot, Uche Jumbo, Mike Ezuruonye, Ini Edo, Ramsey Nouah, Monalisa Chinda, Rita Dominic, Funke Akindele, Kunle Afolayan, Van Vicker and Odunlade Adekola. Each deal was worth between N10 million and N25 million.


Genevieve Nnaji – Etisalat Brand Ambassador signed on for reported N100 Miliion


Wizkid signing his MTN contract


Mike Ezuronye Airtel Ambassador

Airtel has only one celeb brand ambassador – Nollywood actor Mike Ezuronye.

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Posted: (6 years ago) on 21-05-2014 11:27 PM | Newbie
wow
Posted: (6 years ago) on 22-05-2014 07:33 AM | Upcoming
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That's how they make there own money.  they are not footballers being payed weekly. 
Posted: (6 years ago) on 22-05-2014 08:19 AM | Gistmaniac
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Waste of money.
Posted: (6 years ago) on 22-05-2014 08:34 AM | Addicted Hero
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Na him be Wetin I no understand,if den give nobody to advertise ,den no go sell? I no go buy dis line cus of one star,dis one when den dey do,the rich go dey get richer,while d poor ...........,God help us,make den circulate dis money na.lol
Posted: (6 years ago) on 22-05-2014 08:49 AM | Hero
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Enjoy urself guys
Posted: (6 years ago) on 22-05-2014 08:50 AM | Hero
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that's the issue they are celebs who are stinkly rich y give them more when most of the ntwrk users are nigerians struggling to survive.we need promo's so customers can be appreciated.
Posted: (6 years ago) on 22-05-2014 09:34 AM | Newbie
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its crazy to sign sum1 for 100million meanwhile she no dey use d nxtwrk before the endorsement n yet we recharge everyday and not get anything.  mstcheew
Posted: (6 years ago) on 22-05-2014 09:36 AM | Newbie
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so make we go die
abeg gerrout

Posted: (6 years ago) on 22-05-2014 09:44 AM | Upcoming
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mtcheew
Posted: (6 years ago) on 22-05-2014 11:18 AM | Gistmaniac
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INSTEAD OF USING D MONEY TO RELIEF D POOR MASSES, THEY EXTORT MONEY FROM D POOR MASSES WHEN THEY RECHARGED, B4 THEY SAY HELLO! MONEY IS GONE! NAIJA, WHICH WAY? WHY CAN`T D TELECOM COMPANIES  USE D LESS PRIVILEGES INSTEAD OF USING D ALREADY RICH PEOPLE? NONSENSE!
Posted: (6 years ago) on 22-05-2014 11:57 AM | Upcoming
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 Roll Eyes Roll Eyes Roll Eyes Roll Eyes Roll Eyes
Posted: (6 years ago) on 22-05-2014 12:24 PM | Addicted Hero
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 Cry Cry Cry Cry Cry Cry Cry Cry Cry Cry see life of rich people,i dnt tink they live in naija ooooo
Posted: (6 years ago) on 22-05-2014 04:00 PM | Newbie
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 Roll Eyes
Posted: (6 years ago) on 22-05-2014 05:10 PM | Hero
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That's nigeria 4 u d rich always get richer.
Posted: (6 years ago) on 23-05-2014 01:13 PM | Newbie
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Na wa oo
Posted: (5 years ago) on 27-08-2015 06:43 AM | Addicted Hero
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