Nigerian Telecomm Companies Spend $2 Billion On Celebrity Endorsements. Find Out

According to ENCOMIUM Weekly the four major telecoms giants, MTN, Glo, Airtel and Etisalat have invested about N2 billion in signing up Nigerian stars of music and film as brand ambassadors.

In the celeb endorsement game MTN & Glo are the front runners with 21 ambassadors each. Etisalat has 6, while Airtel has 1. Glo expended over N600 million on their current ambassadors, MTN N500 million, Etisalat, N 190 million and Airtel, N30 million.  In 2010, P-Square broke the bank when Globacom scooped them up as brand ambassadors with an endorsement deal reportedly worth N240m.
Back in 2007 Glo signed on a host of Nollwood actors and actresses like Chioma Akpotha, Desmond Elliot, Uche Jumbo, Mike Ezuruonye, Ini Edo, Ramsey Nouah, Monalisa Chinda, Rita Dominic, Funke Akindele, Kunle Afolayan, Van Vicker and Odunlade Adekola. Each deal was worth between N10 million and N25 million.


Genevieve Nnaji – Etisalat Brand Ambassador signed on for reported N100 Miliion


Wizkid signing his MTN contract


Mike Ezuronye Airtel Ambassador

Airtel has only one celeb brand ambassador – Nollywood actor Mike Ezuronye.

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Posted: at 21-05-2014 11:27 PM (9 years ago) | Newbie

That's how they make there own money.  they are not footballers being payed weekly. 

Posted: at 22-05-2014 08:19 AM (9 years ago) | Gistmaniac

Na him be Wetin I no understand,if den give nobody to advertise ,den no go sell? I no go buy dis line cus of one star,dis one when den dey do,the rich go dey get richer,while d poor ...........,God help us,make den circulate dis money na.lol

Posted: at 22-05-2014 08:49 AM (9 years ago) | Hero

that's the issue they are celebs who are stinkly rich y give them more when most of the ntwrk users are nigerians struggling to survive.we need promo's so customers can be appreciated.

Posted: at 22-05-2014 09:34 AM (9 years ago) | Newbie

so make we go die
abeg gerrout

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Posted: at 22-05-2014 09:44 AM (9 years ago) | Upcoming

INSTEAD OF USING D MONEY TO RELIEF D POOR MASSES, THEY EXTORT MONEY FROM D POOR MASSES WHEN THEY RECHARGED, B4 THEY SAY HELLO! MONEY IS GONE! NAIJA, WHICH WAY? WHY CAN`T D TELECOM COMPANIES  USE D LESS PRIVILEGES INSTEAD OF USING D ALREADY RICH PEOPLE? NONSENSE!

Posted: at 22-05-2014 11:57 AM (9 years ago) | Upcoming

  see life of rich people,i dnt tink they live in naija ooooo

Posted: at 22-05-2014 04:00 PM (9 years ago) | Newbie

That's nigeria 4 u d rich always get richer.

Posted: at 23-05-2014 01:13 PM (9 years ago) | Newbie