A collection of clearly identified and meaningful goals is an essential component of an effective research engagement. The study is narrowed and focused when the goals are well-defined, and the results are important to decision-makers.
Six important guidelines that should be observed when developing research objectives are:
1. They must be addressed quickly and succinctly.
2. They must be described in a logical order.
3. They must be practical (e.g., achieved within the expected timeframe, achieved within the available resources)
4. They should be phrased in terms that are practical (i.e., in a way that brings the organization closer to its business objectives)
5. They can use particular action verbs that can be tested or calculated (e.g., assess, determine, compare, verify, calculate, describe).
6. Until the research work starts, they should remain unchanged (i.e., objectives should not be moving targets)
Good objectives will assist companies in achieving their business objectives. A charitable community medical center, for example, wanted to inform a marketing plan that would eventually grow their donor base and increase the consistency and dollar value of contributions from current donors. With these aims in mind, the following presentation examines three possible research objectives by demonstrating:
1)What is the aim of the research?
2)Example of a poor goal and why it is poor
3)An example of a more stronger goal
Editor's source: Latest Final year project topics for statistics
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