Niniola has revealed why she’s chosen to maintain her independence in the music industry, despite lucrative record label offers
During a candid TVC interview, Niniola emphasized the importance of controlling her creativity and business decisions.
With a decade of experience as an independent artist, she’s witnessed the pros and cons of signing with a label.
Niniola recalled a pivotal moment when a label sought to sign her after her debut single, but she hesitated, fearing pressure to alter her unique style. She noted that labels often dictate an artist’s direction due to financial involvement.
“I have been an independent artist for 10 years. There are pros and cons of signing with a record label. I have seen the business side of doing music which a lot of people don’t see, they just focused only on making music.
“Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.
“A label wanted to sign me after my debut single but I was sceptical because I didn’t want anyone to switch my style. Because at that time, nobody was doing Afro-house. They can dictate what you do because they are the ones financing you.
“For me, creative freedom is one of the major pros of being an indie artist”.
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