The opening ceremony hasn't even got underway but the Olympic air is already bristling with the beginnings of the first 2012 Games cat fight.
And women's football is the battleground.
Following his team's 5-0 defeat by the Brazilians on Wednesday, the Cameroon coach Enow Ngachu has criticised their South American opponents for being overweight.
The Brazilian Women's football team who apparently are 'the best team in the world' but also 'heavy' looking
The Brazilian Women's football team who apparently are 'the best team in the world' but also 'heavy' looking
Speaking after the match in Cardiff, Ngachu told the Telegraph: 'Brazil are the favourites and they have nearly all the best players in the world...but there are other quality teams in this tournament, like North Korea and the USA. Brazil need to improve their defensive system and their players look a bit heavy to me – that might be a problem for them as well.'
In a shocked response to his rival's criticism, the Brazilian women's coach Jorge Barcellos replied with: 'As for the players being too heavy, they all work hard on their body fat and they move quickly enough and are playing very well.
Brazil striker Marta celebrates after scoring the third goal from a penalty
Brazil striker Marta celebrates after scoring the third goal from a penalty
'I know we are going to play better and better and that’s the only answer everyone needs to know.'
The dispute comes in the wake of several recent incidents in which female Olympic athletes have been publicly criticised for their bodyshapes.
The Australian Olympic team chief slammed a newspaper as 'disgraceful' for describing a triple-gold medallist as overweight just two days before the start of London 2012.
Ngachu Enow, Head Coach of the Cameroon Women's Olympic Football Team called his rivals 'heavy'
Ngachu Enow, Head Coach of the Cameroon Women's Olympic Football Team called his rivals 'heavy'
Swimmer Leisel Jones's physique was targeted in the Melbourne Herald Sun, which suggested she may be out of shape as she prepares for her fourth Olympics.
The paper questioned whether the 26-year-old fits into her swimsuit as well as she did four years ago, while a poll asked readers whether she is fit enough to compete.
On the British team, teenage weightlifter Zoe Smith was the target of internet trolls this week who branded her a 'bloke' and 'lesbian.'
Swimmer Rebecca Adlington endured similar cyber bullying which forced her to quit the social networking site.
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