Coke announced the star's £600,000-a-year deal had been axed yesterday - hours before he celebrated scoring the winning goal in Man United's Champions League victory over Chelsea.
Rooney fails in swear ban appeal: Read the full report here
Married dad Rooney, 25, put his contract in jeopardy last year by romping with two hookers.
And his foul-mouthed rant at a TV camera while celebrating his hat-trick goal against West Ham on Saturday also contributed towards his axing.
Chelsea 0 Man Utd 1: Click here to read match report
The Manchester United striker failed to overturn his two-match ban today and will now miss his side's crucial FA Cup semi-final showdown with rivals City at Wembley.
As well as the City clash, he will also sit out this weekend's home match with Fulham.
Idol ... Rooney on EA gameDisenchanted Coca-Cola bosses dropped the England striker because his grubby flings and F-word rant tainted their family-friendly image, marketing experts said last night.
The soccer star earned £600,000 a year by plugging the soft drinks giant's original cola and Coke Zero.
The axe means Rooney is losing almost a QUARTER of his sponsorship income.
And the experts reckon his boorish behaviour means he could struggle to find a top-notch replacement.
The married dad of one was caught romping with hooker Jenny Thompson and another vice girl in a hotel last year.
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