Music executive Paulo Okoye has claimed that afrobeats singer Rema overprices himself.
In a chat with media personality Ifedayo Olarinde, aka Daddy Freeze, Paulo stated that Rema needs to do more shows and attract a huge fanbase to earn his price tag.
He said: “Rema is on another level, he’s a Gen Z superstar. He’s our major face of African music. They [Western world] regard Rema the same way they regard American artists.
“But the problem about Rema at the moment is overpricing. I think he overpriced himself. He needs to do more shows to build a huge fanbase to earn his price tag.”
Paulo also claimed that the earnings of Rema and his colleague, Asake have dropped.
According to the show promoter, in the past, both singers earned up to $4m and $5m but it has dropped to $2m (N3.2b) and $3m (N4.8b) in 2023 and 2024.
Recall that Rema made headlines after he performed at Anant Ambani and Radhika Merchant’s wedding on July 12 at the Jio World Centre in Bandra Kurla Centre, BKC, in Mumbai.
According to Hindustan Times, Rema was paid $3m to perform his global hit song ‘Calm Down’ at the event.
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