
Nigerian music icon 2Baba, formally known as Innocent Ujah Idibia, has severed ties with his longtime manager, Efe Omorogbe, CEO of talent management company Now Muzik.
The announcement came via a joint statement shared on Instagram by Now Muzik on Wednesday, March 6, 2024, marking an end to their decades-long partnership.
Expressing mutual respect in the statement, both parties confirmed the immediate termination of their professional relationship.
Omorogbe expressed appreciation to 2Baba, saying working with him was “beyond work.”
While relishing his achievements with 2Baba in the two decades of their partnership, he promised that he and his company would continue to support the singer from the sidelines.
On his part, 2Baba said he “owes a lot of my career success to Efe and his team at Now Muzik.”
He said he remains grateful “but every good thing must come to an end.”
Recall that 2Baba signed with Now Muzik management following his exit from The Plantashun Boiz in 2004.
The singer will now be represented by his new management company, Hypertek Media
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