A study has found those who regularly use the social networking site tend to love themselves more than those who don’t.
According to the researchers, Facebook provides an ideal setting for narcissists to monitor what they look like and how many ‘friends’ they have.
They also tend to use the site for promoting themselves to friends or people they would like to meet, the study concluded.
Researcher Soraya Mehdizadeh from York University in Canada asked 100 students, 50 male and 50 female, aged between 18 and 25 about their Facebook habits.
They all took psychology tests to measure their levels of narcissism, which the study defined as ‘a pervasive pattern of grandiosity, need for admiration, and an exaggerated sense of self-importance’.
Those who scored higher on the narcissism test checked their Facebook pages more often each day than those who did not, the results showed.
There was also a difference between men and women - men promoted themselves by written posts on their Facebook page whilst women carefully chose the pictures in the their profile.
The findings, published in the journal Cyberpsychology, Behaviour, and Social Networking, also suggested that those with low self-esteem also checked their Facebook pages more regularly than normal.
Facebook has more than 500million users worldwide and is the world’s biggest social networking website, but it has been involved in a number of controversies.
A recent attempt to overhaul the privacy settings sparked an on-line revolt, forcing the company to back down.
A study earlier this week showed that students who use Facebook while they study get significantly lower grades than those who do not.
The research found that the exam results of those who used the social networking site while working, even if it was on in the background, were 20 per cent lower than non-users.
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