
Nigerian chanteuse Temilade Openiyi, popularly known as Tems, has bagged another international deal.
Tems, who had a good 2021, is kicking off her 2022 with a deal with international sporting goods company Reebok, a deal that comes less than two months after she got a deal with Tommy Hilfiger.
Announcing the deal on January 7th, 2022, the imprint launched a campaign tagged “Life is Not a Spectator Sport“. The campaign, directed by Nigerian creative director and Senior Director of Marketing Creative & Design, Jide Osifeso, is said to inspire consumers to pursue their passions, celebrate their individuality, and become active participants in the world around them.
A member of Tems’ management confirmed the news on Twitter today, February 8, 2022, showing gratitude for the new deal. In a series of tweets, he wrote:
Thank you Lord
— donawon.eth (@IAmDonawon) February 8, 2022
New deal aler @temsbaby x @Reebok https://t.co/0K2FjVpoNu
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